New York Bakery, the UK’s number one bagel brand[1], is adding a touch of ‘Christmas in New York’ to bakery aisles this winter with the launch of limited-edition festive packaging across its core bagel range.
Landing in all major retailers from November, the refreshed designs feature wintry backdrops and seasonal details – from sparkling lights and starry skies to Christmas trees set against the iconic New York skyline. The festive twist builds on New York Bakery’s bold brand identity, ensuring strong standout in store and capturing shopper attention during the busy festive season.
The new designs are expected to drive further excitement, engagement and ultimately purchases during this period, where bagels are a firm family favourite during the colder winter months.
The limited-edition packs will roll out across The Original, Sesame, Wholemeal, Red Onion & Chive and Cinnamon & Raisin bagels. Inside, shoppers can still expect the same authentic taste and chewy texture, with all bagels made the New York way – boiled then baked.
Claire Kong, marketing director at New York Bakery, commented: “Christmas is a time when shoppers are looking for little ways to make everyday moments feel special. Our festive packs bring the magic of New York at Christmas into homes across the UK, while still delivering the same authentic bagel experience consumers know and love. From cosy breakfasts to Boxing Day sandwiches, our bagels are a perfect fit for the season.”
Availability
The limited-edition Christmas packs will be available nationwide from November until 31st December across New York Bakery’s core range.
