NielsenIQ (NIQ) today announces that it has integrated consumer panel and retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™, powered by the most complete data and advanced technology. With a focus on elevating the client experience, the Discover platform leverages a new cloud-based architecture and aggregation engine providing faster data accessibility and user flexibility, and is now available for Consumer Panel clients for the first time.
NIQ’s Discover platform for Consumer Panel is set to transform the consumer insights landscape. With its advanced analytical models and always-on capabilities, NIQ is leading the way in delivering actionable insights. Clients can now enjoy a modern and intuitive interface that enhances their interaction with the platform, opening endless possibilities to analyse consumer behaviours to drive growth.
Karl Brady, UK Consumer Panel Market Leader at NIQ “With the number of NIQ households doubling to 30,000 across the UK, the NIQ Household Panel provides UK clients with the strongest coverage values compared to conventional household panels. This new development to our NIQ Discover platform is another milestone in our goal to deliver clients the Full View™ when it comes to market intelligence. By integrating our consumer panel and retail panel data with NIQ Discover we are continuing to provide our clients with a more comprehensive view of the market, which in turn will allow them to be one step ahead of their competitors at every stage.”
Key benefits of NIQ Discover platform for Consumer Panel include:
- Elevated user experience: On-demand insights unlocked through an intuitive and powerful visualisation experience, side-by-side with retail measurement data, enabling seamless, guided flows that cross complementary data sets.
- Flexibility: Clients can build their own analyses and get results on-the-fly, opening a world of possibilities across different dimensions of people groups, facts, products, retailers, geographies, periods and demographics.
- On-demand Data: Access to advanced analytical models elevates the data analysis experience seamlessly within seconds. Clients can access key performance indicators like penetration in addition to more sophisticated analytical models like Super Shifting, Key Item Ranking, Assortment Optimiser and Portfolio Trial and Repeat
- Gen AI-driven insights through NIQ Ask Arthur: Consumer panel on NIQ Discover enables users to leverage NIQ Ask Arthur, a groundbreaking Gen AI-driven tool, to aid in global search, streamline data analysis and facilitate informed decision-making.
NIQ’s Consumer Panel Services (CPS) provides the most complete and clear view of today’s consumers across 23 markets. Some of the enhancements NIQ is making to its Consumer Panel include:
– Expansion of panel sample sizes globally, with broader coverage and representation across North America, West Europe, and Pacific.
– The best data: Delivering the Full View of consumer behaviour across retail channels and brands with panel quality and coverage the industry trusts.
– Expanded analytical capacity through industry-leading consumer experts who bring powerful insights to life, connecting NIQ’s Retail Measurement data, Consumer Panel and other NIQ offerings to drive growth for CPG and retailer clients.
NIQ Discover for CPS provides an unparalleled user experience, delivering the best quality, the widest coverage, and most sophisticated analytics all in a single platform. It redefines the way clients can harness the analytical power of NIQ data and elevate insights to unprecedented heights.
