Nirvana Brewery, the alcohol-free pioneer, has bolstered its fruit-forward line-up with Hazy Grapefruit Lager (0.3% ABV), which lines up alongside its highly successful Cloudy Lemon Lager.
Its launch coincides with a major surge in popularity for fruit-led beers across all segments of the market. In fact, fruit-flavoured lager sales have climbed by 52.2% YOY in the four weeks leading up to April 18th, 2026 (source: NIQ, April 2026).
Described as ‘bright, citrusy and refreshingly crisp’, Hazy Grapefruit features a natural pink grapefruit lemonade blended with Nirvana’s Pils, producing a zesty, refreshing beer with a vibrant pink hue. As with Cloudy Lemon, the brewery recommends serving over ice for maximum refreshment. Similarly, it’s available in 500ml bottles and 330ml cans.
The launch takes Nirvana’s lager offering up to four, including its multi-award winning Pils and Helles and a strong no/low summer line-up that also features its core IPA and classic Bavarian Hefeweizen.
James Ragabliati, head brewer at Nirvana, said: “We’ve been inspired again by the Bavarian tradition of Radlers – low-strength fruit-led beers – and, like them, this screams summer sessionability. It’s bright, juicy and beautifully balanced, with just enough malt backbone to remind you this is serious brewing.”
Hazy Grapefruit Lager is Nirvana’s second new beer in its 10th anniversary year, following the launch of Mocha Porter in January. Its launch comes soon after the brewery’s appointment of its first-ever CEO, Paul Thomas Walsh and a £1m-plus fundraise, designed to realise its ambition to be the UK’s No.1 alcohol-free craft beer.
Hazy Grapefruit Lager, 0.3% ABV. Available in 500ml bottles, £4.00 RRP and 330ml cans, £2.75 RRP.
