Oral care brand ORDO is building on its successful collaboration with global plush sensation Squishmallows, with the launch of a new range of Halloween and Christmas-themed electric toothbrushes for kids, as the brand continues its mission to make oral care fun and effective for children.
The challenger brand’s new collection, which launches this autumn, comprises six seasonal designs across its established kids’ electric toothbrush lines – the ORDO Sonic Kids Rechargeable (RRP £44.99) and the ORDO Sonic Kids Battery (RRP £12.50) – featuring Halloween and Christmas-themed Squishmallows characters.
The brushes retain ORDO’s core product benefits including dentist-approved sonic technology, 2-minute timers and progress trackers. The rechargeable models offer three brushing modes, over five weeks of battery life on USB-C charging and ergonomic handles designed for small hands, while the Sonic Kids Battery provides 60 days use from a single AA battery.
The Squishmallows x ORDO Sonic Kids Rechargeable brushes are also complemented by themed toothbrush toppers, each acting as a hygienic travel cap with built-in antimicrobial protection.
The timing of the launch targets peak seasonal shopping periods, with Halloween designs positioned as autumn additions to children’s routines and Christmas ranges as gifting options for the festive season – with all seasonal lines available exclusively through ordolife.com.
The expansion builds on ORDO’s broader strategy of partnerships and new product development to drive category disruption, following the brand’s recent launches which include the Sonic Edge range and collaboration with global musical phenomenon Wicked.
Barty Walsh, founder of ORDO, said: “Following the success of our ongoing Squishmallows partnership, these seasonal ranges represent a strategic move to capitalise on key gifting periods while reinforcing our position in the children’s oral care market. The collaboration demonstrates our commitment to making brushing routines engaging for kids while maintaining the clinical performance standards parents expect.
“When you combine beloved characters with effective oral care technology, you create products that parents trust and children genuinely want to use. The seasonal element adds another layer of excitement to this.”
Sam Ferguson, SVP Global Licensing at Jazwares, brand owners of Squishmallows, added: “We are thrilled to continue our partnership with ORDO through this exciting seasonal launch. This new range is a perfect opportunity to bring some of our most popular characters to families in a fresh way, making mornings a little more magical for Halloween and nights a little more festive for Christmas. The goal of this collaboration is to turn a routine task into a genuine moment of fun and excitement, all inspired by the much-loved characters our fans cherish and love to collect.”
