World Paloma Day 22nd May 2026: ramp up the flavour with a zesty mixer: bright, bold and made for sunshine filled sipping. Double Dutch’s mixer range taps into the growing love for tequila-based cocktails and easy, elevated drinks at home – and the Paloma is now one of the go-to serves of the summer.
Meet Double Dutch Pink Grapefruit Soda – crafted to be the ultimate Paloma partner. The delicious new treat taps into the growing love for tequila-based cocktails and easy, elevated drinks at home.
Crisp, zesty and perfectly bittersweet, it’s crafted to bring fresh energy to one of the world’s most-loved tequila serves. Whether mixed into a classic Paloma or enjoyed solo straight from the can, it’s a little taste of summer in every sip.
Flamboyantly fresh, intensely rich grapefruit, which slides into the luscious taste of Persian lime, renowned for it’s piquancy. There’s a blend of sweetness and depth that is delicious alone or as a mixer. Dramatically good partnered with Tequila, Mezcal and all white spirits. Everything your Paloma’s been waiting for.
Tequila has emerged as one of the fastest-growing spirit categories in the UK, driven by changing consumer attitudes around quality, provenance and occasion-led drinking.
Raissa de Haas, Co-Founder of Double Dutch drinks says,
“Consumers are increasingly moving away from high-volume, low-quality options and choosing spirits with authenticity, craftsmanship and a story behind them,” says Raissa de Haas, Co-Founder of Double Dutch. “Tequila – particularly 100% agave tequila – speaks directly to that shift. People are becoming far more interested in what they’re drinking, where it comes from and how it’s made.”
Once associated primarily with shots and nightlife, tequila has evolved into a premium cocktail staple, appearing in everything from elevated Margaritas and Palomas to sophisticated long drinks and at-home serves.
“The Paloma perfectly reflects how drinking culture is changing,” de Haas continues. “People may be drinking less overall, but they’re drinking better. Consumers are looking for high-quality ingredients, versatile serves and flavours that feel fresh, modern and easy to recreate at home.”
Here’s to the Paloma, golden hour drinks, and the unofficial start of summer.
“In many ways, tequila is following a similar trajectory to gin a decade ago – but with an even greater focus on authenticity and origin,” says de Haas. “It’s no longer niche; it’s becoming a defining spirit of contemporary cocktail culture.”
The updated aesthetic on the can is bold, vibrant and flavour-led, with a refined premium finish designed to better reflect the quality of the liquid inside. Created to invite discovery, the artwork features intricate details and subtle storytelling elements inspired by each flavour’s ingredients and origins – from botanicals and citrus fruits to references to distillation and heritage.
Alongside Pink Grapefruit Soda, the expanded Double Dutch can range also includes:
- Double Dutch Indian Tonic Water
- Double Dutch Skinny Tonic Water
- Double Dutch Soda Water
- Double Dutch Cucumber & Watermelon Soda
- Double Dutch Ginger Ale
- Double Dutch Ginger Beer
- Double Dutch Double Lemon
- Double Dutch Elderflower
