Sovereign Centros has announced that premium womenswear brands, Phase Eight and Hobbs, are upsizing within Merry Hill. Both are relocating from their existing separate units at the destination into adjacent stores on the Upper Mall, bringing the sister brands together into 6,000 sq ft of retail space.
Specialising in designer women’s clothing, Phase Eight will stock its comprehensive selection of elevated women’s fashion, including special eventwear, style solutions, and workwear across sizes 6-26. Alongside them will be Hobbs’ extensive collection of luxury womenswear, spotlighting its sophisticated and clean silhouettes for every occasion. Premium footwear, accessories, and jewellery from both brands will also be on offer.
The new Phase Eight and Hobbs stores will open adjacent to the recently launched Vanilla, showcasing the brands’ continued commitment to Merry Hill through its selection of an upsized unit within the centre. They have joined over 30 brands to have renewed or upsized within the destination since the start of last year.
Alistair Winning, asset manager at Sovereign Centros, commented: “Phase Eight and Hobbs recommitting to Merry Hill, through this relocation into an upsized unit, is another sign of the value that leading retailers place on being here. It’s not only important to us that we welcome new brands, but also ensuring that we are providing the highest quality offer with our existing tenants too; helping them become successful operations and long-term stakeholders within Merry Hill.”
Caraline Money, global group retail director at TFG Brands, added: “It is hugely exciting for us to announce that we will be opening our new Phase Eight and Hobbs locations in Merry Hill later this year. Merry Hill is a perfectly positioned key regional location, so it was a natural next step to expand our existing space here, in order to continue to provide visitors with our specialist selection of premium womenswear.
News of the Phase Eight and Hobbs upsizes at Merry Hill follows the announcement that community-focused concept, Nike Unite, has recently opened. The 10,165 sq ft space, described as ‘a Nike store for the family’ stocks sportswear ranges designed to cater to the everyday lifestyle of the destination’s visitors, joining Merry Hill’s diverse mix of retailers, including the recently launched schuh Kids, and trend-led womenswear brand, Vanilla.
JLL and Time Retail Partners represent Merry Hill.
