Philip Morris Limited (PML), the affiliate of Philip Morris International (PMI) in the UK and Ireland, has appointed Paul Dufourne as commercial operations director.
Initially joining PML almost three years ago, Dufourne previously served as PMI’s global head future portfolio, partnership & strategy eVapor. He brings both a combination of commercial insight and strategic acumen, but also a deep understanding of PML and the wider smoke-free category.
In his new role, Dufourne will focus on accelerating PML’s growth in the UK, working closely with teams and trade partners to strengthen market presence and deliver against ambitious goals. His leadership will be key in shaping commercial priorities, driving executional excellence, and unlocking new opportunities in a fast-evolving landscape.
With the UK recognised as one of PMI’s leading smoke-free markets, Dufourne’s skills and experience will play a central role in building on recent successes and ensuring PML remains at the forefront of the industry’s transformation.
Dufourne takes over the role from John Rennie, who has made a significant impact as commercial operations director in recent years. His leadership has delivered consistent success and set a strong foundation for the next phase of growth as he moves on to a new opportunity within PMI.
Dufourne, commercial operations director at PML, said: “This is an exciting moment for PML as we continue to accelerate our smoke-free ambitions in the UK. In my new role as Commercial Operations Director, I will be leading the charge to strengthen our commercial performance and deepen our partnerships with trade customers.
“Philip Morris is already delivering a portfolio of innovative, high-quality smoke-free products that meet the needs of adult consumers, and I look forward to building on this momentum with even more category-leading solutions in the months ahead.”
