Phizz, the #1 brand in the UK’s fastest growing wellbeing category, has recruited Thom Nowell as Marketing Director. Joining the business this summer, Nowell brings more than 15 years experience leading brands and marketing across the sports, nutrition, lifestyle and performance sectors.
At Phizz, Nowell leads a team of nine, responsible for the overall marketing strategy and driving the brand’s next chapter of growth, both in the UK and internationally. Previous experience includes nine years in marketing at Nike, spanning the UK and Northern Europe, before becoming Head of Brand at Science in Sport. Most recently, Thom was Brand Director at Hunter and Gather.
Nowell says: “Phizz is one of the most exciting marketing opportunities in wellness right now. The product is genuinely category-defining, the ambition is huge, and I joined because I believe we have everything it takes to cement Phizz’s position as the number one brand in the fastest growing wellness category. I’m focused on building a brand that doesn’t just win at home but scales internationally too, and with the team, agency partners, and foundations we’re putting in place, I’m genuinely excited about what’s ahead.”
