Pip & Nut, the UK’s number one nut butter brand, is celebrating its obsession-inducing taste credentials with a striking out-of-home campaign.
Building on the success of Pip & Nut’s award-winning 2025 brand platform, Obsession Spreads, the out-of-home campaign taps into a simple consumer insight: once you try Pip & Nut, you’re converted. Ranked as ‘exceptional’ in System1 testing, the creative spans the London underground while encapsulating the brand’s playful personality and the devotion of its fans – from jars carried in handbags to mini jars taken on holiday, and yes, even a Pip & Nut tattoo.
Running for four weeks, the standout placement will reach 47% of all Londoners an average of 49 times. The campaign, which sees the brand’s iconic red squirrel brought to life, is part of a wider early-year push that includes a high-impact poster site in East London’s Broadway Market – Pip & Nut’s heartland – plus in-store activations and creator collaborations. Additionally, the brand is sponsoring four London RunThrough races, highlighting its snack bars as the perfect natural and nutty energy fix for active lifestyles.
Commenting on the standout placement, Jacq Ellis-Jones, Pip & Nut marketing director, commented: “Obsession Spreads really struck a chord with consumers in 2025, helping us grow London brand awareness by 10 percentage points and become the UK’s number one nut butter brand. Launching it on the Underground at the start of the year feels like the perfect way to kick off 2026 – spreading a little joy, a lot of flavour, and reminding everyone why Pip & Nut is the brand you can’t help but love. With consistent messaging and creativity that resonates, this is just the beginning of an exciting year ahead.”
