plusOne, an innovative intimate wellness brand under the Beacon Wellness Brands portfolio, is thrilled to announce its official launch in the UK market through a new partnership with Boots, one of the country’s most trusted health and beauty retailers. Select products will be available for purchase on www.boots.com and in selected stores.
As a group, Beacon Wellness Brands design, develop and manufacture sexual wellness devices and accessories [plusOne], personal care [palmperfect] and beauty care [Plum Beauty]. Their overall goal is to democratise wellness for all by empowering consumers with accessible self-care.
Launching in the UK’s leading health and beauty retailer, Boots, plusOne is on a mission to make intimate wellness inclusive, working to break down the shame and uncertainty surrounding intimate improvement and self-discovery. Research by plusOne shows that while 54% of men do something for their own sexual wellness each week [compared to 66% of women,] women only reach orgasm about 67% of the time, while men do so 95% of the time. Though acceptance of sexual wellness products like vibrators is growing, plusOne hopes to accelerate this via its key product range now available to UK customers.
The plusOne UK product range includes:
The Menopause Massager [£39.99] is OBGYN-approved and designed with input from doctors. This massager offers relief from perimenopause and menopause symptoms. With muscle-relaxing heat settings to increase blood flow and dual ended vibration points, it features 10 customisable vibration settings to increase relaxation and alleviate tension.
The Vaginal Dilator Set [£74.99] is ideal for those experiencing pain or discomfort due to a narrow vaginal canal or other conditions. This four-piece set uses the power of heat and 10 vibration settings to gradually stretch and relax muscles. Each attachment increases in size to follow the natural shape of the vaginal canal, enabling users to start small and progress as the body feels adjusted.
The Breast and Body Massager [£42.99] is crafted to relieve cramps and promote healthy lactation. The massager relieves soreness and helps to unclog ducts for new mothers and features five vibration and three warming settings to relax muscles. This tool can be placed in nursing bras to provide hands-free relief. It has also been designed with longevity in mind, for use throughout pregnancy and beyond.
The plusOne Kegel Trainer [£60.99] helps to rebuild pelvic muscle strength and enhance general pelvic floor health. The trainer is comfortable to insert and is equipped with five vibration settings. It includes an LED remote to inform users on exercise strength.
All plusOne products are made with body-safe silicone, are USB rechargeable, fully waterproof, easy to clean for freedom to enjoy in the bath or shower and come with a low battery indicator.
Maria Warrington, CEO of Beacon Wellness Brands, comments on their UK launch: “As the category leader in the United States, I’m thrilled to introduce plusOne products into a new market. Our top priority has always been to expand access to intimate wellness products, and we’re excited to do so for the first time in the UK with our retail partnership with Boots.”
