Poundland will this week complete the roll out of its simplified grocery pricing across all of its UK stores, taking the discount chain firmly back to its roots.
The move, central to plans to get the business back on track, has simplified grocery ranges at Poundland stores to three simple price points – £1, £2, £3 – marking the end of additional price complexity.
What’s more, Poundland also confirmed today that its 2025 Christmas ranges would also start to land in stores from today, following the same £1, £2, £3 programme.
Christmas Items bought early such as wrapping paper, gift bags and £1 stocking fillers will hit store shelves from this weekend with the rest of its festive ranges following in phases during October.
Poundland’s 2025 general merchandise Halloween and Christmas ranges have been bought by its re-established in-house general merchandise team who’ll fully takeover ranges from early 2026 after its sourcing arrangement with former owner Pepco ends.
In early 2026, Poundland also intends to return to a clothing range designed and bought in-house under the PEP&CO brand that was first launched on high streets in 2015 before it was retired by Pepco.
It has recruited ex-PEP&CO head of buying and design Maria Epaminondas to lead a buying team alongside former PEP&CO colleagues Antonia Quinn and Amy Beaumont and new buyers Lesley Robinson and Daina Oosterwyk.
With significant range changes now in place, Poundland also confirmed today it had begun test advertising in the West Midlands – the area used to first test its new £1, £2, £3 pricing – that drives home the changes that are taking place.
The advertising will take Poundland back to its roots, simple pricing and amazing value at a time when other retailers are using increasingly complex tactics with multiple levels of discounts, timed offers, member pricing, loyalty and vouchers.
The adverts will show shoppers just how simple and straight forward getting amazing value should be.
Customer research conducted in stores that piloted new £1, £2, £3 pricing showed shoppers believed they offered better value for money (up 3pc), wider ranges (up 6pc) and a better choice perception (up 9pc).
The changes were first made to snacking, ambient drinks, pet food and household categories with new pricing now in place in confectionery, health and beauty and chocolate, biscuits and cakes.
Next month, after the removal of freezer cabinets, Poundland will also launch its new on-the-go chilled range that will follow its simple £1, £2, £3 pricing promise.
“We’ve reached a major milestone in converting the whole of our grocery aisle to a simple £1, £2 and £3 offer, reducing prices and focusing on the favourite items customers want us to bring them,” said managing director Barry Williams.
“But there’s much more to do – our Christmas and Halloween ranges, bought by our new in-house team, give a glimpse of what we’ll be bringing in 2026 – a general merchandise offer that makes us a go-to seasonal destination alongside a clothing offer designed and ranged for British and Irish shoppers.
In 2026 Poundland will extend its simple pricing strategy to the whole of its general merchandise and clothing ranges, offering fewer price points and more focused ranges allowing customers to more easily see the value offered.
