PPDS, the exclusive global provider of Philips Professional Displays and dedicated AV software solutions, is delighted to announce the global launch of ‘PPDS Publisher’, an exciting new app designed to help retailers maximise store engagement with customers, providing effortless content creation and scheduling opportunities on Philips B-Line 4K Business TVs.
Part of PPDS’ commitment to delivering an ever-evolving choice of ‘total solutions’ to the retail market, PPDS Publisher – developed in-house and in consultation with partners and customers – is the industry’s most advanced and intuitive application of its kind, providing the tools and freedom for businesses to remotely take total control of their visual communication needs and creative ambitions, limited only by imagination.
The Philips B-Line Business TV Series – available in 43”-75” variants – is one of PPDS’ most versatile and flexible display ranges, providing a perfect hybrid of entertaining and informative content, easily doubling as an alternative to digital signage.
Your display, your content
Perfect for stores of all sizes, the PPDS Publisher app now comes embedded into all new Philips B-Line Business TVs, and can be quickly added to existing ones via a simple software update, for free.
Requiring zero training, users can simply download PPDS Publisher – available free-of charge via the App Store and Google Play store – onto their preferred smart device (including smartphones and tablets). The app can then be seamlessly and securely linked to their network of TVs.
The intuitive PPDS Publisher platform presents users with an extensive list of opportunities to start creating and building a portfolio of content that can be shared directly on Philips Business TVs.
For ease and inspiration, the platform comes with a growing choice of templates, which can be selected and tailored to suit. Content can be displayed on the entire screen, or presented alongside other forms, such as the screening of live sporting events.
Right on schedule
Breaking further beyond the limitations and obstacles of other platforms, PPDS Publisher also offers the ability for retailers to schedule content at specific times, such as for the launch of planned marketing and promotions, or for specific sales periods within any given day.
Content can be fully managed as part of a playlist, with all content set to be presented for specific durations. It can be looped throughout the day, or as part of a slide show. Ad hoc content can easily be created and immediately displayed in real-time, all managed securely via a single device.
This and so much more, with regular updates being added for even greater choice and value.
Jan van Hecke, Global Product Manager, Professional TV at PPDS, commented: “At PPDS, we are committed to supporting our customers and retail partners, ensuring we meet their evolving needs, be that through hardware or dedicated software solutions. In fast-paced retail environments, it’s important for businesses to utilise and seize every opportunity, and with PPDS Publisher, we’re giving them the tools and freedom to act on their instincts and ambitions in the fastest, most secure, and cost-efficient way.
“The PPDS Publisher app is yet another example of PPDS listening to and delivering on the demands of our customers. At PPDS, we go beyond the display, and, with PPDS Publisher, we have built a solution that will help our customers to truly maximise the benefits and opportunities available through Philips B-Line Business TVs, letting them unleash their creative minds and ideas, to better their business prospects. This is an A-star update for Philips B-Line.”
