Pret is updating its Pret Club subscription offer in September. Clare Clough, Pret’s UK&I MD, said: “It’s almost four years since we introduced our coffee subscription at the height of the pandemic, and I’m proud of the role Club Pret has played for us and our customers since.
“It was an innovative way to reconnect with our loyal customers and introduce Pret to tens of thousands of new ones, bringing customers back into our shops with an offer that almost seemed ‘too good to be true’. Four years and over a quarter of a billion coffees later, we have decided that it’s time to rethink how it works.
“So, the current subscription benefits will end in September and be replaced by a new and simpler offer. Club Pret subscribers will get 50% off up to five Barista made drinks a day for a reduced monthly fee of £10 – and just £5 for existing and new subscribers until 31 March 2025. This also means we will remove the 20% discount on food and get rid of dual pricing across our food products – something we never really got comfortable with.
“We know this is a change. But with Club Pret subscription, our coffees, teas, Coolers and iced drinks will continue to be the best offer on the high street, and at a much more accessible price than the £360 a year people have to pay for the current scheme.
“Given the majority of our customers are not Club Pret subscribers, our priority now is to focus on better value for everyone.
“Starting today, every customer can once more enjoy Pret’s signature 100% organic Arabica Filter Coffee for just 99p, a nostalgic price we once held for over a decade.
“Our All Butter Croissant will also drop to £1.99. This follows price reductions that we made earlier this year to other best sellers, like our Free-Range Egg Mayo sandwich and Pole & Line Caught Tuna baguette.
“By making these changes, we are underlining our commitment to providing better value for all our Pret customers, as well as the Pret quality and service you’ve come to know and expect.
“I am extremely grateful for the ongoing loyalty of all of our customers and I hope to see you in our shops very soon.”
Details: £5 per month until 31 March 2025, then £10 per month from first monthly payment date thereafter. Participating shops. Subject to availability, not all products sold in all shops – prices may vary and exclusions apply. Cannot be used in conjunction with any other offer or discount. See pret.co.uk/terms.
