PrettyLittleThing kicks off a fresh take on sports-inspired style with its first-ever collaboration with the National Football League (NFL), the professional American football league.
Bringing together the energy and heritage of American football with PrettyLittleThing’s fashion forward style, the collection puts a contemporary spin on classic varsity dressing.
For the first time, the iconic NFL influence meets PrettyLittleThing’s signature approach to trend-led fashion, designed to take you from game day to everyday life. The collection blends nostalgic sporting influences, with recognisable NFL inspired details.
Varsity inspired styles, ideal for everyday dressing. Elevated athleisure designed to achieve the off-duty aesthetic, effortlessly. Slogan tees, oversized outerwear and boxy silhouettes with timeless retro detailing. Colour pops of red sit alongside primary shades of ash grey, navy, forest green, oatmeal and cream. Looks that are in a league of their own.
The standout? The one-of-a-kind American Football Bag (of course). A timeless burgundy colourway is elevated with gold accents and embossed NFL shield detailing. The perfect accessory. Game day dressing (that goes the distance) brought to you by PrettyLittleThing, in collaboration with NFL, Officially Licensed Product.
A PrettyLittleThing representative added: “We are delighted to collaborate with the NFL on our Official Licensed Product range. Our 25-piece collection was designed in-house and highlights the dynamic intersection between female fashion and sport fandom.”
“The timeless style and prestige of the NFL comes to life in this collaboration with PrettyLittleThing.” said Salha Latif, vice president, international consumer products and licensing. “The range of apparel on offer celebrates what makes the NFL so distinctive, providing clothing for all fans in all settings, perfect timing ahead of the 2026 NFL London Games kicking off this weekend.”
