Primark, the international fashion retailer, has teamed up with Italian sportswear brand Kappa to launch a 30-piece collection designed for sports and everyday styling. Combining Kappa’s mission of designing innovative and high-performing sportswear with contemporary trends, the range features hoodies, seamless sets and accessories across womenswear and menswear.
The collection forms part of a new strategic partnership between Primark and Kappa, offering specialist performance-wear at affordable prices. From casual options including half-zip sweatshirts and shirts, to activewear like seamless co-ords and unitards, which are designed to be breathable, with moisture wicking technology.
Alongside gym wear essentials, there is also a wide range of accessories available including weekender and cross-body bags, sliders as well as iconic Kappa X Primark socks, designed for all-day comfort. Prices start at £4.50 for accessories, up to £26 for clothing.
Primark entered the license clothing market in 2011 and this category now forms an important part of its offering. The retailer continues to grow its sports license ranges in store.
Sarah Jackson, director of licensing, Primark said: “We’re thrilled to partner with the iconic Kappa brand and offer our customers specialist performance-wear, designed with comfort and functionality in mind. This is just the beginning of our collaboration and we’re excited for the future as we work together to bring more affordable choices to our customers.”
Davide Piccolo, CEO, Kappa said: “It is a great opportunity to collaborate on this brand-new capsule collection with Primark, a globally recognised brand. We are excited to engage with the Gen Z audience by leveraging contemporary trends. Together, we can combine our sportswear heritage with Primark’s global presence to deliver innovative and stylish activewear that resonates with young people.”
The Kappa X Primark collection will land in Primark stores across 16 markets this month. To browse the range and check stock in your local store, visit primark.com.
