Primark, the international fashion retailer, is adding a touch of magic to its stores with the launch of a new collection inspired by the generation-defining, cinematic event film “Wicked,” which is set to hit cinemas in the UK and Ireland on the 22nd November.
The collection, in collaboration with Universal Products & Experiences, features over 50 pieces across womenswear and kidswear as well as homeware and accessories.
Capturing the world of Wicked, the range includes bewitching fashion and nightwear, accessories as well gifting options that will make you oh so ‘popular’ this holiday season.
The collection boasts standout pieces such as a pink waistcoat and skirt co-ord and a striking green lace slip dress, perfect for channelling your inner Glinda or Elphaba.
With colder weather on the horizon, customers can snuggle up in an array of luxurious pyjamas in rich shades of pink and black, along with cosy loungewear options like hoodies and sweatshirts.
Adding to the charm, home accessories inspired by the Emerald City, including throws, cushions, vanity bags and candles, offer fans the chance to transform their space with a touch of magic.
Sarah Jackson, Director of Licensing at Primark, commented: “Wicked fever is building as audiences eagerly await the film’s release, and we’re delighted to partner with Universal Products & Experiences on this enchanting new collection. From vibrant occasion wear to luxury nightwear and home accessories, there’s something for everyone in store. We’re excited to see our customers embrace the collection and create their own magic with these pieces, all while enjoying the quality and affordability Primark is known for.”
The Wicked x Primark collection is now available in stores across all Primark markets with prices starting at £12 for adult clothing and £3 for accessories.
To browse the range and check stock in your local store, visit primark.com.
