Spring Fair, the UK’s most influential retail marketplace, continues to build momentum around its reimagined fashion offer, revealing a strong and diverse line-up of brands set to power its Fashion destination at NEC Birmingham from 1–4 February 2026.
Designed to meet the needs of today’s fashion buyers, Fashion at Spring Fair brings together proven commercial performers and emerging discovery brands, offering retailers a destination that balances creativity with confidence, and inspiration with sell-through. From jewellery and accessories to gifting-led fashion and lifestyle pieces, the destination reflects the breadth and depth buyers need to curate compelling, profitable assortments for the season ahead.
At the heart of the offer is a carefully curated mix of established brands trusted by retailers for consistency and margin, alongside newer names bringing fresh energy, distinctive design and strong storytelling. Womenswear, accessories and gifting-led fashion will be represented by brands including Powder, Miss Sparrow, Suzie Blue, Lucy Kemp, and Glen Appin of Scotland, each offering versatile collections designed to perform across independent and multi-site retail environments. These brands deliver accessible price points, repeat-order potential and strong visual appeal, making them dependable anchors for fashion edits in 2026.
Jewellery continues to play a central role within Fashion at Spring Fair, with a line-up that celebrates personality, craftsmanship and commercial appeal. Buyers can discover statement-led collections from Big Metal and Zsiska, alongside refined, giftable designs from Reeves & Reeves, Sea Gems, and Lily Charmed. Together, these brands reflect growing demand for jewellery that feels distinctive yet wearable, offering retailers pieces that resonate with customers seeking individuality, meaning and lasting value.
Alongside established names, Fashion at Spring Fair also champions discovery, giving buyers access to brands offering something different for the shop floor. Exhibitors such as Zag Bijoux, Gold Trip, and Donns Diamonds bring fresh perspectives across jewellery and accessories, responding to buyer appetite for originality, craftsmanship and products that stand apart in an increasingly competitive retail landscape.
Fashion at Spring Fair sits within Spring Fair’s bold new creative direction for 2026, Retail Alchemists: Masters of the Mix, which celebrates the blend of creativity, commerce and connection shaping the future of retail. The Fashion destination is designed as an experience-led buying environment, encouraging exploration, conversation and confident decision-making.
Complementing the exhibitor offer is The Style Atelier, the show’s fashion-forward content stage, hosting four days of trend insight, live fashion storytelling and buyer-focused conversation led by Caryn Franklin MBE. Together, product and content create a destination that supports retailers not just in what they buy, but how they build stories, ranges and relationships that connect with today’s consumers.
Spring Fair 2026 brings together thousands of brands across Home, Gift, Fashion and Everyday, offering buyers a one-stop marketplace to source products, discover new suppliers and gain insight into the trends shaping the year ahead. From established favourites to the next generation of retail brands, Spring Fair remains the essential meeting place for the UK retail industry.
