Pull&Bear introduces its new Partywear collection, led by artist & model Dixie D’Amelio. With a massive global following across her social media channels, Dixie brings her charm and influence to a campaign that encourages everyone to shine this festive season. The capsule offers a selection of bold and sophisticated pieces, crafted to celebrate the end of the year with vibrant energy and festive flair.The capsule is divided into three distinct themes, each showcasing a unique take on festive glamour. In the Red theme, sequins take center stage in their boldest form, paired with luxurious fabrics like taffe- ta and chiffon, featuring voluminous silhouettes in skirts and dresses. Two-piece suits and ruffles add a modern, elegant twist to the lineup. The Gold theme stands out with gradient-toned sequins, open-back designs, and asymmetrical necklines, creating a sophisticated aesthetic complemented by fantasy denim with quilted sparkle details. For the Black theme, the collection features knits, lycras, and more sequins, enhanced with strass details on necklines and backs, achieving a refined yet sexy look, perfect for magical nights.
For the launch, Pull&Bear has created an editorial and exclusive behind-the-scenes video capsules featu- ring Dixie in each of the collection’s looks. In these videos, the artist & model shares her excitement about this special capsule: “I love all the gowns and long dresses. I think they’re really beautiful, and I know I won’t be able to resist wearing them again and again.”
The collection is now available on pullandbear.com and in physical stores
