
PURESEOUL has reached a significant growth milestone, opening five new stores in five weeks and accelerating nationwide demand for Korean beauty.
The new locations include:
• Cardiff, St David’s Centre – opened 20 November
• Manchester, Trafford Centre – opened 25 November
• Newcastle, Eldon Square – opened 27 November
• Kingston, Bentall Centre – opened 9 December
• Canary Wharf, Canada Place – opened 11 December
Each store features PURESEOUL’s signature bold design and a curated range of leading Korean skincare and makeup brands, including Biodance, Torriden, KEYTH, Anillo, Celimax, and others. Every opening saw queues, highlighting the growing appetite for K-beauty across the UK.
To celebrate the launches, PURESEOUL kicked things off for those who got a prelaunch ticket: spend £30 in-store, get your £10 ticket back at checkout—and take home a £300 goodie bag packed with K-beauty favourites. Definitely a reason to get in on the action!




