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Home Retail News Retailer News

PURESEOUL opens five new stores in five weeks and accelerates nationwide demand for Korean beauty

by Fiona Briggs
December 12, 2025
in Retailer News
Reading Time: 1 min read

PURESEOUPURESEOUPURESEOUL has reached a significant growth milestone, opening five new stores in five weeks and accelerating nationwide demand for Korean beauty.

The new locations include:

• Cardiff, St David’s Centre – opened 20 November

• Manchester, Trafford Centre – opened 25 November

• Newcastle, Eldon Square – opened 27 November

• Kingston, Bentall Centre – opened 9 December

• Canary Wharf, Canada Place – opened 11 December

Each store features PURESEOUL’s signature bold design and a curated range of leading Korean skincare and makeup brands, including Biodance, Torriden, KEYTH, Anillo, Celimax, and others. Every opening saw queues, highlighting the growing appetite for K-beauty across the UK.

To celebrate the launches, PURESEOUL kicked things off for those who got a prelaunch ticket: spend £30 in-store, get your £10 ticket back at checkout—and take home a £300 goodie bag packed with K-beauty favourites. Definitely a reason to get in on the action!

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  1. Korean beauty retailer accelerates expansion plans with the help of HSBC UK PURESEOUL, the UK’s leading specialist retailer for Korean cosmetics, entered a new phase of growth in 2025, with the support...
  2. K-Beauty arrives in Wales with PURESEOUL’s Cardiff debut K-Beauty is finally coming to Wales! This autumn, PURESEOUL will open its 10th store — and its first outside of...
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