Pioneering Italian cycling brand Q36.5 has officially opened the doors to its first-ever UK shop-in-shop experience, hosted within the prestigious Pinarello store in London.
Occupying 200 square metres at the brand’s flagship store on Regent Street, this bold new destination offers a unique retail environment for cyclists seeking performance, precision, and innovation.
Founded in the Dolomites and known for its uncompromising approach to design, Q36.5 brings its high-performance cycling apparel to London. The curated space includes apparel from the brand’s Gregarius, Dottore, and Unique collections—representing the most advanced developments in thermoregulation, aerodynamics, and comfort in modern cycling apparel.
“This space allows us to truly express our brand DNA,” said Lodovico Pignatti Morano, creative director at Q36.5.
“Our brand synergy with Pinarello is based on a common approach to what we call the luxury of performance, that is to say, the development of high-performance racing gear whose engineering benefits are a pleasure to wear for riders of all levels. We are proud and honoured to be hosted by them in their extraordinary London store and to offer both Q36.5 fans and Pinarello customers a unique space in which to explore the icons of our collection.”
More than a retail footprint, the Q36.5 space at Pinarello offers a performance-focused experience. Showcasing garments across all product families—from ultra-minimalist base layers to futuristic prototypes—the store supports Q36.5’s holistic three-point contact system: shoes, gloves, and bibs working in harmony to deliver unmatched comfort and performance.
Key highlights include:
Gregarius: Performance-focused garments for all conditions
Dottore: The pinnacle of Q36.5 R&D — where riders ‘feel the difference’
Unique: Experimental pieces featuring first-of-its-kind technology in cycling apparel
Exclusive Regent Street Kit: A limited-edition custom design celebrating the partnership, available only at this store
With a clean, minimalist interior design and product-led presentation, the shop-in-shop invites riders to engage deeply with each piece and its purpose.
