On 5th February 2025 Rebel Kitchen® will launch the world’s first Camu® health shots. Available in 60ml health shots and 420ml dosing bottles there will be a choice of two variants, one focusing on Immunity and one that offers Immunity + Natural Energy derived from Vitamin B. With a minimum of 351mg of Vitamin C per dose and no added sugar, Rebel Kitchen® Camu® shots far exceed the Vitamin C levels of any other immunity shot already in the UK. Move over ginger and turmeric – a new Hyperfood has just landed.
Following a trip to the Ucayali region of Peru, Rebel Kitchen founder, Ben Arbib unearthed this amazing berry, growing in the marshlands of the Amazon Rainforest. Ben learned and felt the benefits from the berry’s incredible nutrients in their most natural form and decided to introduce this groundbreaking Hyperfood to the UK market in a drinkable shot supplement.
Rebel Kitchen Camu shots can keep illness and tiredness at bay thanks to their impressive credentials; just one berry has 30 times more vitamin C than an orange (per ml). Vitamin C is not only essential to supporting our immune system, but it also reduces tiredness and fatigue.
Dr Lawrence Mass, functional medicine practitioner and doctor of integrated medicine comments; “The Camu Camu Berry is a rainforest fruit that is a powerhouse of Vitamin C and packs in more Vitamin C than any other fruit on the planet. Vitamin C plays a vital role in our daily health as it boosts our immune system and is essential for methylation and mitochondrial function, fending off viruses and infection and supporting collagen production to keep our skin vibrant. Our bodies can’t store Vitamin C so we must take it on board daily, making the Camu shots an ideal daily Vitamin C fix which will feed your immune system with the dose it needs.”
Unfamiliar to most in the UK, Camu Camu can currently only be found as a processed food supplement in powder form and is mostly sold online and via health food shops. Rebel Kitchen uses freshly frozen berries to lock in the nutrients, which are then mixed with other natural fruits to create a delicious health shot that is naturally pink in colour and mighty in benefits.
Available in two forms Immunity and Immunity + Natural Energy, Immunity is made with 37% Camu delivering 567% Nutrient Reference Value (NRV) of your Vitamin C per dose. The Immunity + Natural Energy shot is made from 32% Camu combined with Vitamin B to provide sustained energy and reduced fatigue. Rebel Kitchen Immunity + Natural Energy 60ml shot and 420ml dosing bottle will be available in Waitrose from 5th February and the Immunity 60ml shot and 420ml dosing bottle will be available in Sainsbury’s from April. With an RRP* of £1.95 per shot, or £5.95 for the dosing bottle, your immune system will be sure to pay you back. All variants will be available to the independent and hospitality trade from 5th February.
Adam Draper, Managing Director of Nurture Brands, comments; “Vitamin C is vital for a strong body, and the Camu Berry boasts the highest natural levels of any other fruit. Way surpassing any superfood, the Rebel Kitchen Camu shots is a world-first hyperfood, and sure to become a leader in the health shot category for 2025, and beyond.”
