Red Star Brands, the innovative distributor of disruptive drinks and snack brands, has unveiled the exclusive UK launch of Four Loko REMIX – a duo of high intensity, high ABV, vodka-based RTDs.
Described as ‘Four Loko evolved’, the new Four Loko REMIX RTDs have been developed and launched in response to demand for higher ABV options especially amongst consumers aged 21-34.
Now available in two exciting SKUs – Peach Pulse, a bold peach flavour with a juicy, vibrant kick, and Berry Blitza, an intense, full-bodied berry taste – they each deliver a punchy 12% ABV and come in sleek 330ml recyclable and resealable Tetra Paks.
“High ABV brands have added over £68m to the category in the last year and are growing at +103% in the L12wks which offers retailers some fantastic opportunities to capitalise on this trend,” commented Ryan McCann, Director, Red Star Brands.d
“The REMIX RTDs are Four Loko evolved,” he added. “Both are uncarbonated and caffeine-free for a cleaner sip and a longer drink, while the innovative Tetra Pak packaging is lightweight, strong and highly portable, ideal for on the go convenience. For retailers, the striking, brightly coloured design ensures high on-shelf visibility to help attract shoppers to the fixture and maximise impulse purchases.
“With High ABV RTDs increasingly popular in nightclubs and at parties and social gatherings, we’re confident Four Loko REMIX will be a big hit with consumers seeking the next big RTD experience.”
Four Loko REMIX Peach Pulse and Berry Blitza are now available to UK convenience and wholesale channels. Their launch will be supported instore with a wide range of branded PoS materials and FSDUs, as well as a GB-wide UGC campaign across Instagram and TikTok channels with gifting boxes of the two REMIX SKUs and personalised merchandise.
RRP: £4.50 per 330ml Tetra Pak.
