Ritter Sport has appointed Christian Boulter as Sales Director for the UK and Ireland, marking a significant chapter in the brand’s commercial strategy as it looks to accelerate growth across key retail and impulse channels.
Boulter brings over 25 years of senior commercial and sales leadership experience across some of the UK’s most recognisable FMCG brands, including Kraft Foods, Britvic, Campbell’s and Symington’s. His appointment comes at a time of strong performance for Ritter Sport in the UK & Irish markets, with the brand achieving significant double-digit growth and delivering incremental category value across grocery retail.
With a proven track record of building market-leading brands, Boulter will focus on deepening existing retail partnerships, expanding national distribution, and maximising brand visibility across grocery, convenience and out-of-home sectors.
“We’re in a strong position with grocery, especially in convenience formats, where we’ve already secured notable gains in Sainsbury’s Local and Tesco Express,” said Boulter. “But there’s even more headroom in impulse-driven channels, where confectionery plays a critical role in shopper missions.”
Boulter will lead a senior commercial team with a mandate to deliver the next phase of Ritter Sport’s growth strategy, leveraging the brand’s premium positioning, flavour innovation, and sustainability credentials to stand out in a highly competitive category.
“This is a brand with huge opportunity for growth,” he added. “We’ve built strong momentum, now the focus is scaling that success to unlock our full commercial potential.”
