Set to shake up the coffee sector once again, disruptive start-up Rokit Health is launching a range of three wellness coffees in a brand-new RTD canned format, available on Amazon and Rokit Health, RRP £2.75. The new products are a first for the UK market and come hot on the heels of the company’s rebrand earlier in the year. With Rokit’s vitamin, mineral and botanicals enriched coffees previously only available in pod format, the range of on-the-go drinks is set to tap into health-conscious consumers looking for convenient coffee options without compromising on taste and health.
Available in three varieties – Mind Boost, Immunity Boost and Energy Uplift – each serve uses premium cold brew coffee combined with oat milk, and is enriched with vitamins and minerals, in recyclable aluminium cans. The range includes:
- Mind Boost – 100% Arabica cold brew coffee and oat milk enriched with vitamins B2, B3, B5, B6 and B12, to support the nervous system and contribute to mental performance.
- Immunity Boost – 100% Arabica cold brew coffee and oat milk enriched with vitamins B6, B12, D & Zinc which helps to support the normal functioning of the immune system.
- Energy Uplift – 100% Arabica cold brew coffee and oat milk, enriched with natural Guarana and Taurine to reduce fatigue.
Founder of Rokit Health, Scott Markham, said: “We’re excited to newly be making our wellness coffees available in a ready-to-drink format, having previously only been available to enjoy at home in coffee pods. Our new RTD drinks not only tap into the booming cold brew trend, but more consumers are also now seeking out a convenient on-the-go coffee drink without turning to sugar-filled options. We’re finding that consumers are increasingly looking for plant-based drinks that offer great taste, with more natural ingredients. Gen Z is leading the way in the plant-based sector as well as being more likely to drink RTD coffee than hot coffee[1]. Rokit Health is responding to this demand, developing new products that cater to both trends.”
The range of three Rokit Cold Brew Coffees with Oat Milk are vegan-friendly, sustainable and the perfect drink for consumers to incorporate into a healthy lifestyle.
