Ron Barceló S.R.L. announced a new business partnership with the distribution of it’s porfolio in the United Kingdom moving to Disaronno International UK Ltd, a business with strong expertise in building, developing and growing brands in the UK market.
Thanks to this commercial agreement, consumers will enjoy the company’s most emblematic products, such as the renowed Barceló Imperial Premium Blend 40 Aniversario, World’s Best Rum 2024 (The Spirits Business). Alongside the Premium Blend, the following award winners will also be distributed by Disaronno Internationl UK; Barceló Imperial Onyx, Barceló Imperial (the most awarded Dominican Rum), Barceló Organic (the first and only Dominican organic rum), Barceló Gran Añejo, Barceló Blanco Añejado and Barceló Dorado Añejado.
“The high quality standards in all our production processes is the characteristic that makes possible the unique qualities of our value proposition and the high acceptance of our brand among consumers from different cultures and highly competitive markets such as the United Kingdom region,” said Vinicio Subero, the company’s global director of business expansion.
Ron Barceló aims to continuously attract new consumers, “therefore, it is an honour to expand the reach of our portfolio in the UK, a competitive market with a population that is very conscious in valuing high premium products, to offer our unique consumption experience,” said Subero.
Marc Richardson, MD and UK country manager of Disaronno International UK Ltd, says: “We are delighted to welcome Ron Barceló to our brand family in the UK, and their award-winning range of rums will be a valuable addition to our growing premium dark spirits portfolio”
