Sainsbury’s is proud to announce that its brand-new affordable premium skincare range, the edit, has become the first grocer-owned label to feature MTick®-certified products, helping to bring visibility to menopause.
The MTick®, developed by the Menopause Partner for Brands and Home of the MTick, GenM, is the trusted universal shopping symbol and certification designed to signpost trusted menopause-friendly products, making it easier for menopausal customers to search, source, and shop for what they need with confidence.
Available to shop in-store and online now, Sainsbury’s the edit range features 17 new affordable premium skincare products, 9 of which are MTick-certified, that can help to Hydrate, Brighten, and Renew, including hero products JS the edit Hyaluronic Cleansing Balm 100ml and the JS the edit Niacinamide Overnight Face Mask 75ml. The products are formulated with ingredients such as Hyaluronic Acid and Niacinamide, with proven benefits to support skin elasticity and skin texture, commonly experienced menopausal skin concerns.
To be awarded the MTick® certification, products must meet strict criteria, providing scientific evidence that they address menopause-related signs and undergo independent testing.
Nine of the Sainsbury’s the edit products have been awarded the MTick certification for demonstrating clear menopause relevance by addressing changes in skin texture and acne, common menopause signs, through the inclusion of validated cosmetic claims and consumer trial data.4
All priced between just £1.50 and £8.50, the new range aligns with the retailer’s and GenM’s commitment to ensuring the menopause category is inclusive and affordable for every woman in menopause. Furthermore, the entire collection is cruelty-free, dermatologically tested, and MTick®-certified.
Sainsbury’s shoppers can expect to see in-aisle POS in superstores about the edit range, plus the range features on the MTick-certified menopause-friendly Beauty Plinth activation in selected stores throughout the month of October, World Menopause Awareness Month.
15.5 million women in the UK are currently experiencing menopause, yet when it comes to the menopause industry, 87 per cent of women report feeling overlooked and underserved by brands and retail. Research shows that 94 per cent of women want to shop for menopause-friendly labelled products, but two-thirds (66 per cent) say that these are difficult to find.1
United by the MTick®, the GenM Collective is committed to improving the menopause shopping experience through designated permanent space both online and in-store, increased range and clear signage – all delivered with the trust, efficacy and confidence that the menopausal shopper needs.
Commenting on the initiative, Richard Welch, Senior Buyer for Skincare at Sainsbury’s said: “What a great launch! Biggest own brand launch in Skincare for a long time, backed by our 1,200 Beauty Experts. We’re incredibly proud to have 9 products MTick-certified, too. Already looking ahead to 2026!”
Heather Jackson, CEO & GenM founder, said: “We are so proud to have Sainsbury’s as a member of the GenM collective, and now, with the edit becoming the first grocer-owned range to carry MTick®-certified products, we couldn’t be more thrilled.
“With 48 signs of menopause, this critical stage can impact every aspect of a woman’s life – one of which is changes in the skin. Your skin is 75% collagen, and when this vital ingredient starts to disappear, your skin drastically changes. In fact, studies show that women’s skin loses about 30% of its collagen during the first five years of menopause.3 But nobody talks about it!
“Our research shows that 94% of women want to shop menopause-friendly labelled products, yet a staggering 66% can’t find what they’re looking for. Now, through the MTick®, women can be clearly signposted to trusted skincare and beauty products that can make the experience of menopause better today than yesterday.
“It is small changes like these that can make a huge difference to a woman’s lived experience of menopause. United by the MTick®, retailers like Sainsbury’s are transforming the shopping landscape; delivering choice, trust and visibility to empower women to search, source and shop for menopause-friendly products with confidence – driving the growth of a purposeful new retail category.”
