Lucozade Sport, the UK’s #1 sports drink, is bringing a zesty new launch to chillers across the nation from March. Lucozade Sport Ice Kick is a new collaboration with beloved England football star and Lucozade Athlete Jude Bellingham.
With a kick of zesty citrus flavours, the refreshing sports drink features Jude Bellingham on the front of pack to drive stand-out in the chiller and appeal to football fans across the country.
Significant marketing investment putting Bellingham front and centre will drive sales for retailers, including video content on both Lucozade Sport’s and Bellingham’s social channels to engage with football fans and shoppers directly.
Lucozade Sport Ice Kick will be available in both standard and price-marked 500ml bottles as well as 4x500ml multipacks from early March. As we move into spring and the weather starts to gets warmer, this new launch is set to boost retailers’ soft drinks sales at a perfect time in the lead up to the key summer selling season, boosted by a new football season on screen.
Tom Bell, marketing director at Suntory Beverage & Food GB&I (SBF GB&I), comments: “We have loved working closely with Jude to bring this icy new team member to chillers this season. This refreshing new addition to Lucozade Sport’s range is set to be a huge hit with shoppers and football fans, and our proven track record of launching new flavours with our sports stars means we’re confident that retailers will see it kick off an unbeatable summer of sales!”
Retailers should cite new Lucozade Sport Ice Kick alongside the brand’s core Orange and Raspberry flavours as well as Blue Force, last year’s popular addition, to capture attention from existing and new shoppers alike. The icy cues of the bottle including condensation drops on the label have been developed to help retailers drive impulse sales from shoppers looking for chilled hydration and fuel, or simply something new and refreshing from the category.
Lucozade Sport Ice Kick will be fully supported by a suite of impactful POS across wholesale and convenience to help retailers and wholesalers drive maximum sales from launch onwards.
