Retail Times — UK Retail News
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Data

Sex expert Alix Fox teams up with Durex to help close the ‘O gap’…

...as its research reveals UK women are having up to four times less orgasms on average than sexually active men

by Fiona Briggs
March 10, 2023
in Research
Reading Time: 3 mins read

Sexually active women are having up to four times less orgasms on average than sexually active men, according to new research from sexual wellbeing brand Durex, with just 5% of women likely to say they always orgasm during a sexual encounter with another person, versus 20% men.

This gap grows even further when it comes to penetrative sex alone, with 4 in ten (40%) sexually active women versus around one in 10 men (12%) saying they never or very rarely achieve orgasm through this activity alone**.

Women surveyed claimed to feel disappointed (22%) and frustrated (20%) when they don’t reach orgasm during a sexual encounter with a partner. While just over one in 10 (11%) say they feel nothing as they’ve grown used to it.

In light of its research findings, Durex is launching a new campaign for ‘orgasm equity’, teaming up with sex expert Alix Fox to provide tips and advice to help the nation achieve some more equity in the bedroom, and reach orgasm more frequently.

Alix comments: “Durex’s research underlines the fact that women are frequently experiencing less pleasure and less satisfaction than men during partnered sexual encounters – so it’s time to concentrate on giving them the extra stimulation, time, and focus on their needs and desires that can help make the action in the bedroom more fairly balanced. The findings illustrate how women can sometimes be on the losing side when it comes to feeling fulfilled during sex, and how gutting it can be when play is stopped before they’ve had chance to savour their moment of climax. Let’s kick off conversations about how to help make things better!”

Faking it

Elsewhere in the research, it was revealed that almost half (43%) of sexually active women in the UK have at some point faked an orgasm, compared to just under a third (32%) of men. While nearly one in 10 (8%) sexually active women say they fake an orgasm around half the time they have a sexual encounter with another person.

Of the women that have faked an orgasm, the main reason given, cited by 50% of them, was to avoid making their partner feel bad or hurt their feelings. While 40% claimed they did it to bring a sexual encounter to an end.

Warming up

When it comes to mutual ground in the bedroom, foreplay is key to both sexes in achieving orgasm. Nearly a quarter (24%) of sexually active women and a fifth (19%) of sexually active men claim it is ‘essential’, and around a third of men (30%) and women (29%) say it is very important.

However, twice as many sexually active men (8%) as women (4%) say foreplay is not important in helping them achieve orgasm.

Differing approaches

When it comes to varying needs in the bedroom between men and women, experimentation with sex toys is a point of difference. Nearly a fifth (19%) of women cite this as one of the ways they’re most likely to orgasm, versus just 6% of men.

Meanwhile, men say they are more inclined to prefer visual stimulation, such as photos or porn – over one in eight (13%) men say it’s one of the most likely ways for them to achieve orgasm, versus just 2% of women.

Speaking up

Being comfortable to be open and honest on sexual preferences is an area that can be a struggle. One in five (20%) sexually active women and almost a quarter (23%) of sexually active men say they are uncomfortable talking to their partner about what they like and need to achieve an orgasm. A further 6% of women and 4% of men saying they would never talk about it.

Marcella Christophersen, senior brand manager for Durex, comments: “Durex wants to help people unleash the freedom to be their true sexual selves and we hope by shining a light on the issue will start a conversation and help close the gap.”

Top tips from Alix:

  • Warm up properly! Focus on foreplay, and don’t make hurrying towards penetration your sole goal.
  • Technology can make the game fairer: toys can increase pleasure.
  • Be the ‘Hand of God’: ask, listen and learn how your partner loves to be touched.
  • Communicate with your team: develop ways to comfortably, constructively talk about sex together, and make it a regular habit, since moods, needs and desires can change over time.
  • Extra time can be a good thing: it shouldn’t always automatically be ‘game over’ in bed when only one person has reached climax. Make sure you both get enough stimulation to be satisfied.

 

Similar Retail News Articles:

  1. Aldi teams up with expert to help shoppers
  2. UK condom use hits record low, Durex has the answer
  3. Durex reveals the secret to a post-sex glow this Valentine’s Day
Tags: Durex
TweetShareShare

Related Posts

Customer experience in retail remained strong in Q3, HappyOrNot reports

October 14, 2026

HappyOrNot (www.happy-or-not.com), the global leader in customer feedback solutions and creators of the iconic smiley-faced...

Lidl

One in five children think ketchup and strawberry milkshake count towards their five-a-day, Lidl research reveals

July 17, 2026

Lidl GB is partnering with OnSide to deliver free Lidl Foodies Summer Clubs in five...

EE

From teddy bears to tablets, EE research reveals the rise of WiFi connected toys in children’s playtime

July 2, 2026

The toy box of today’s children looks very different to that of their parents, meaning...

New Optimizely research reveals growing gap between AI’s efficiency promises and marketing reality

July 2, 2026

Optimizely, the AI platform for marketing, today released a new global study of more than...

Blacks

Brits are increasingly wearing functional clothing beyond the outdoors, new Blacks research finds

May 14, 2026

Blacks today unveils a bold new chapter, relaunching in collaboration with Professor Green as the...

publications@kaboozt.com

Tesco and BBH bring “Need Anything From Tesco?” to life with 5,000-tulip billboard at King’s Cross

March 16, 2026

As mother's day was yesterday, Tesco helped those travelling through London pick up a thoughtful...

Load More

Popular Posts

  • lululemonlululemon introduces the VentscapeTM Run Vest – a product innovation that… (2,559)
  • STABILO and KIKO MILANOSTABILO and KIKO MILANO today launch a co-created collection of lip products (2,425)
  • KFCKFC drops another deal for Crazy Tuesday (2,192)
  • Pret A MangerPret A Manger launches new Christmas menu (1,555)
  • New BalanceNew Balance launches the 990v7 with Rosalía in “Dad’s Back” campaign (1,544)
  • Retail TimesThe Entertainer enhances its reach through Tesco, but profits are slow to follow,… (1,193)

FEATURED ARTICLES

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

August 12, 2026
How Catalina helps smaller fuel retailers win loyalty

How Catalina helps smaller fuel retailers win loyalty

April 27, 2026
Retail crime must be challenged, says top security specialist

Retail crime must be challenged, says top security specialist

April 21, 2026
Design Matters: why Lefties tech-based approach could be the future of value retail

Design Matters: why Lefties tech-based approach could be the future of value retail

August 28, 2026
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy