Retail Times — UK Retail News
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Data

Sex expert Alix Fox teams up with Durex to help close the ‘O gap’…

...as its research reveals UK women are having up to four times less orgasms on average than sexually active men

by Fiona Briggs
March 10, 2023
in Research
Reading Time: 3 mins read

Sexually active women are having up to four times less orgasms on average than sexually active men, according to new research from sexual wellbeing brand Durex, with just 5% of women likely to say they always orgasm during a sexual encounter with another person, versus 20% men.

This gap grows even further when it comes to penetrative sex alone, with 4 in ten (40%) sexually active women versus around one in 10 men (12%) saying they never or very rarely achieve orgasm through this activity alone**.

Women surveyed claimed to feel disappointed (22%) and frustrated (20%) when they don’t reach orgasm during a sexual encounter with a partner. While just over one in 10 (11%) say they feel nothing as they’ve grown used to it.

In light of its research findings, Durex is launching a new campaign for ‘orgasm equity’, teaming up with sex expert Alix Fox to provide tips and advice to help the nation achieve some more equity in the bedroom, and reach orgasm more frequently.

Alix comments: “Durex’s research underlines the fact that women are frequently experiencing less pleasure and less satisfaction than men during partnered sexual encounters – so it’s time to concentrate on giving them the extra stimulation, time, and focus on their needs and desires that can help make the action in the bedroom more fairly balanced. The findings illustrate how women can sometimes be on the losing side when it comes to feeling fulfilled during sex, and how gutting it can be when play is stopped before they’ve had chance to savour their moment of climax. Let’s kick off conversations about how to help make things better!”

Faking it

Elsewhere in the research, it was revealed that almost half (43%) of sexually active women in the UK have at some point faked an orgasm, compared to just under a third (32%) of men. While nearly one in 10 (8%) sexually active women say they fake an orgasm around half the time they have a sexual encounter with another person.

Of the women that have faked an orgasm, the main reason given, cited by 50% of them, was to avoid making their partner feel bad or hurt their feelings. While 40% claimed they did it to bring a sexual encounter to an end.

Warming up

When it comes to mutual ground in the bedroom, foreplay is key to both sexes in achieving orgasm. Nearly a quarter (24%) of sexually active women and a fifth (19%) of sexually active men claim it is ‘essential’, and around a third of men (30%) and women (29%) say it is very important.

However, twice as many sexually active men (8%) as women (4%) say foreplay is not important in helping them achieve orgasm.

Differing approaches

When it comes to varying needs in the bedroom between men and women, experimentation with sex toys is a point of difference. Nearly a fifth (19%) of women cite this as one of the ways they’re most likely to orgasm, versus just 6% of men.

Meanwhile, men say they are more inclined to prefer visual stimulation, such as photos or porn – over one in eight (13%) men say it’s one of the most likely ways for them to achieve orgasm, versus just 2% of women.

Speaking up

Being comfortable to be open and honest on sexual preferences is an area that can be a struggle. One in five (20%) sexually active women and almost a quarter (23%) of sexually active men say they are uncomfortable talking to their partner about what they like and need to achieve an orgasm. A further 6% of women and 4% of men saying they would never talk about it.

Marcella Christophersen, senior brand manager for Durex, comments: “Durex wants to help people unleash the freedom to be their true sexual selves and we hope by shining a light on the issue will start a conversation and help close the gap.”

Top tips from Alix:

  • Warm up properly! Focus on foreplay, and don’t make hurrying towards penetration your sole goal.
  • Technology can make the game fairer: toys can increase pleasure.
  • Be the ‘Hand of God’: ask, listen and learn how your partner loves to be touched.
  • Communicate with your team: develop ways to comfortably, constructively talk about sex together, and make it a regular habit, since moods, needs and desires can change over time.
  • Extra time can be a good thing: it shouldn’t always automatically be ‘game over’ in bed when only one person has reached climax. Make sure you both get enough stimulation to be satisfied.

 

Share This Article

Similar News Articles:

  1. Durex launches sex toy range for all occasions Sexual wellbeing brand Durex is launching three new sex toys designed to help people achieve maximum pleasure whatever the occasion...
  2. Durex lifts the lid on the sex schedules of the UK on Valentine’s Day From getting frisky in nature and birthday sex, to ‘self-love’ Wednesdays and toys for the boys – new research released...
Tags: Durex
ADVERTISEMENT

Related Posts

Blacks

Brits are increasingly wearing functional clothing beyond the outdoors, new Blacks research finds

May 14, 2026

Blacks today unveils a bold new chapter, relaunching in collaboration with Professor Green as the...

publications@kaboozt.com

Tesco and BBH bring “Need Anything From Tesco?” to life with 5,000-tulip billboard at King’s Cross

March 16, 2026

As mother's day was yesterday, Tesco helped those travelling through London pick up a thoughtful...

Retailers bet on loyalty and AI — but shoppers are quitting at checkout before loyalty takes hold, says new research

February 12, 2026

Retailers bet on loyalty and AI A growing mismatch between UK retailer strategy and shopper...

Retailers at the centre of the smoke-free transition in 2026, research shows

Retailers at the centre of the smoke-free transition in 2026, research shows

February 2, 2026

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has...

SOTI research reveals the need for retail tech to deliver a more immersive experience

January 28, 2026

New research from SOTI reveals more than 4 in 5 British consumers are concerned about data privacy...

James Gin has partnered with Airfix for the ultimate Father’s Day Gift

James Gin partners with Airfix for ultimate Father’s Day Gift

June 10, 2025

James Gin has partnered with Airfix for the ultimate Father’s Day Gift. Order today to...

Load More

🗞️ Trending Retail News

  • KFC swaps Colonel Sanders for Arteta after Arsenal title win

    6 shares
    Share 2 Tweet 2
  • Froneri announces new flavour for indulgent chocolate stick brand, Nuii

    6 shares
    Share 2 Tweet 2
  • Packaging entrepreneur launches  Buynex B2B procurement and supply-chain platform

    6 shares
    Share 2 Tweet 2
  • Waitrose becomes the first supermarket to move to free range cream

    6 shares
    Share 2 Tweet 2
  • Data analytics and predictive models: the science behind modern sports wagering

    10 shares
    Share 4 Tweet 3
  • July rain causes Brits to choose hearty roasts over barbecues, Ocado Retail reports

    6 shares
    Share 2 Tweet 2

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
ADVERTISEMENT
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy