Global shapewear disruptor Shapermint has officially landed in the UK, following major retail success in the U.S. with Walmart and Amazon. Founded in 2018, the brand has quickly become one of North America’s fastest-growing intimate apparel names, serving over 12 million customers worldwide.
Known for its comfort-first approach, inclusive sizing, XS–4XL, and commitment to unretouched imagery, Shapermint is bringing its viral best-sellers– including wireless bras, shaping camis, shorts, and leggings – to British consumers via a dedicated UK e-commerce site.
Hero styles such as the All Day High Waisted Shaper Short and Supportive Comfort Wireless Bra have become cult favourites, celebrated for buttery-soft sculpting fabrics, seamless construction, and everyday wearability. Worn and championed by body confidence advocate and British, global, influencer Iskra Lawrence (5.2M), Shapermint continues to redefine shapewear with a focus on feel-good design that prioritises both fit and function.
Crafted with the wearer in mind, Shapermint’s designs feature roll-resistant waistbands, breathable compression panels, and seamless finishes, moving with the body and offering support without restriction.
Signature styles include:
● Scoop Neck Cami
● Tank Cami
● Supportive Comfort Wireless Shaping Bra
● Sweetheart Wireless Contour Bra
● All Day High Waisted Shaper Short
“We’re seeing a shift in consumer expectations around shapewear – it’s no longer about squeezing into something restrictive for a night out,” said Gabrielle Richards, Brand Director at Shapermint. “Today’s shopper is looking for comfort-first, confidence-building pieces they can wear all day. The UK is a natural next step for our global expansion, and we’re excited to meet this audience where they are.”
Shapermint is now available to shop in the UK via www.shapermint.co.uk, with full access to its best-selling collections.
