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Home Retail News Products

Shark Beauty breaks into the UK skincare market with beauty tech first

by Fiona Briggs
October 9, 2024
in Products
Reading Time: 3 mins read

Shark BeautySharkNinja, Inc., a global product design and technology company, continues to disrupt the beauty industry by introducing the Shark CryoGlow, a new blue, red and infra-red LED, better-ageing, blemish reducing and brightening skincare mask. The innovative LED face mask has been designed for all skin tones and textures – to help transform dull and lacklustre skin to bright, smooth, and glowy – using four personalized modes.

Combining LED light routines with cooling technology, CryoGlow is the UK’s first LED light therapy mask that offers INSTACHILL cold therapy technology that works to de-puff under eyes in as little as 5 minutes. The full-face coverage mask has 160 tri-wick LEDs that penetrate the skin for evenness and coverage to help fight the appearance of fine lines and wrinkles.

“At Shark Beauty, our ethos for innovation starts with listening to our consumers and solving their every day problems. We know that skin, much like hair, is a major source of confidence for people with top concerns being blemishes and fine lines and wrinkles. Shark CryoGlow combines cutting-edge LED technology with full-face coverage and a cooling undereye experience to make glowing skin achievable at home.” says Danielle Lessing, SVP Global Product Developmemt Shark Beauty.”

Danielle continued, “As we enter the skincare space, we aimed to harness the best of Red and Blue LED and Infrared light therapy, that will safely penetrate deep into the skin to help soften the appearance lines and wrinkles and help reduce the appearance of blemishes. This paired with the undereye depuffing from our InstaChill Technology offer a personalized, one-of-a-kind skincare solution.

CryoGlow has been developed in partnership with our Shark engineers, and a wide range of industry experts and dermatologists, to be an effective at-home skincare product that fits into your daily routine. For noticeable results from daily use in as little as eight weeks, CryoGlow offers 4 modes that are easily accessible with a remote control to target multi-generational skincare needs from skin-brightening to anti-aging to de-puffing:

  • Blemish Repair MODE: 8-minute Blue, Red & Infrared session to help reduce the appearance of textured, uneven skin and blemishes for smooth, glowing skin with an automated 3-phase routine.
  • Better Aging MODE: 6-minute session utilizing Red & Infrared Technology, aimed at helping to reduce the appearance of fine lines and wrinkles.
  • Skin Sustain MODE: 4-minute session of Red, Blue and Infrared LEDs to help enhance skin radiance and maintain skin condition, used after an 8-week course of either Skin Brightening or Better Aging. 
  • Under-eye Revive MODE: With CryoGlow you can de-puff under eyes while targeting your skin concern. Adjustable 5-15 minutes under-eye cold therapy mode. It is the UK’s only mask that offers INSTACHILL Cold Technology to help firm, tighten, soothe and brighten under-eyes. 

The Shark CryoGlow will be available in the UK via Sharkbeauty.co.uk and at selected retailers later this year, RRP: £269.99. The Shark CryoGlow is due to launch in additional markets in 2025 pending compliance with local regulations.

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