Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new sponsorship of trail and mountain running podcast RUNcensored.
RUNcensored is a weekly podcast co-hosted by former Great Britain mountain runner Ben Mounsey and trail runner and award-winning coach Gary House.
The show covers Ben and Gary’s unique takes on all aspects of trail running, including discussions around race stories, gear and training as well as regular interviews with athletes and adventurers.
The pair bring more than 50 years of combined running experience to the show, which is pitched at runners of all levels.
The agreement with SportsShoes.com makes the retailer the podcast’s exclusive title sponsor and exclusive running retail partner for the term of the deal.
Its branding will appear across RUNcensored’s podcast artwork, episode descriptions, streaming platforms, YouTube and the show’s social channels.
The partnership will also see RUNcensored take the podcast on the road, with live recordings and special episodes from races, festivals and brand events throughout the year.
Commenting on the sponsorship, Ben Mounsey, who is also marketing manager for trail and outdoor at SportsShoes.com, said: “RUNcensored has always been made for people who live and breathe trail and fell running.
“We film it in person and never script it. That’s what makes it feel like you’re sat with a couple of mates rather than listening to an interview. This sponsorship will only serve to strengthen that connection with listeners.
“Working closely with SportsShoes.com on the podcast gives us the room to do more, in more places, starting with the UTMB World Series Finals in Chamonix next week.”
Coverage across next week’s finals will include exclusive athlete interviews, behind-the-scenes content and the hosts’ reaction to the world’s biggest trail running event.
SportsShoes.com head of marketing Dan Cartner added: “Gary and Ben are funny, sharp and properly uncensored. They bring a perspective on events, industry news and products that you simply can’t find anywhere else in running.
“Doing this differently is what we’re all about as a business. Backing RUNcensored is the latest way we are supporting the communities we serve so we can stay unrivalled in running.”
Established in 1982, Bradford-based SportsShoes.com offers customers in the UK, Europe and Scandinavia more than 15,000 products from 150 global running and outdoor brands.
Outdoor brands include The North Face, Salomon, Montane, Rab and Patagonia, while its running portfolio features Asics, Nike, Adidas, Hoka, New Balance and Brooks.
For further information, visit www.sportsshoes.com
The RUNcensored podcast is available on Spotify, Apple Podcasts, YouTube and other streaming platforms.
