SportsShoes.com has announced the launch of its first-ever mobile app to enhance its customers’ online retail experience.
The launch forms part of the online running shoes, running clothing and outdoor gear retailer’s ongoing strategic expansion plans.
SportsShoes.com’s new app will act as a platform to not only further connect, engage, and serve its customers, but also support the wider athlete community. The app has been developed by specialist sports retailer solution provider, One iota.
Established in 1982, SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Montane, Rab and Patagonia.
In the app, customers can access personalised product and content suggestions that is unique to them and based on previous activity and preferences with a standard shopping feed as a secondary option.
The platform also integrates customer membership options throughout the shopping journey, including the ability for users sync their England Athletics profile with their SportsShoes.com account. This will help combine their running and fitness data with their shopping habits to provide a more bespoke retail experience and tailoring content suggestions even further.
Development of the app has been supported by £4.6m the retailer has invested in the last three years in its technologies, people, processes and facilities.
To celebrate the launch, SportsShoes.com is running a raffle where they have a chance to win training packages and head-to-toe kit from brand partners including New Balance, Asics, Salomon, Adidas and Garmin.
Commenting on the app launch, SportsShoes.com’s managing director, Brett Bannister, said: “Launching our app marks a major milestone in our mission to help customers lead healthier, happier lives through their fitness and sports journeys.
“Having established a market-leading online brand, our new app is a digital reincarnation for us and a key tool for our UK and European growth plans.
“To celebrate the launch with our customers and the wider athlete community, we wanted to give them a chance at winning some amazing prizes including expert coaching sessions and kit from high quality brands.
“We’re very grateful to our brand partners for supporting this launch competition and we look forward to announcing the winners as we mark this new chapter in SportsShoes.com’s growth journey.”
Alongside the app launch, SportsShoes.com has also replatformed its UK and international websites. This provides customers with an improved online purchasing experience with increased levels of personalisation across both product discovery and advice.
SportsShoes.com’s chief technology officer, Jon Cleaver, added: “Having built the expertise and invested heavily in our people, processes and technology to become a leading online sports apparel retailer, it was a logical step to expand this into a mobile app environment.
“The app’s capabilities are a perfect complement to our replatformed website and supports our ability to connect and engage with our growing customer base to deliver a best-in-class retail experience.”
For further information on the retailer, visit www.sportsshoes.com or download the app available on both the Apple App Store and on Google Play.
