Starbucks UK is launching a new brand campaign, Made in Starbucks, celebrating the creative communities who bring their ideas to life in its coffeehouses every day.
From music and fashion to art and literature, the UK has one of the world’s leading creative cultures. While digital platforms have transformed how people create, connect and share their work, new research from Starbucks suggests that the most powerful creative ideas still happen when we come together in-person.
Nearly three-quarters (73%) of Millennials and 65% of Gen Z believe face-to-face connection is essential for unlocking creativity, which highlights the continued value of real-world spaces for sharing ideas.
However, many worry that
For decades, Starbucks coffeehouses have welcomed people in to share ideas, start side hustles and connect over creative passions. Made in Starbucks, created by Anomaly, celebrates the craft and creativity already unfolding in Starbucks coffeehouses every day, inviting customers to step inside and start something of their own.
At the heart of the campaign is a hero film featuring real creatives, customers and Starbucks partners (employees). Shot in a raw, observational style by director and photographer Daniel Broadley and Harriet Bols through Kode Media, the team captured musicians, illustrators, writers, producers and poets in Starbucks coffeehouses up and down the UK. From Dorset to Edinburgh, the film brings together the moments of connection and creativity that inspired the campaign, all made entirely in Starbucks.
Vic Robertson, marketing director, Starbucks UK said: “One of my favourite things about spending time in our coffeehouses is seeing how many different ideas are taking shape around me. You might have someone sketching designs in the corner, another person preparing for a pitch meeting and a group of friends discussing a new idea for a side-hustle over a coffee.
Starbucks has always been about more than coffee. Made in Starbucks celebrates the communities already thriving in our stores and reinforces our commitment to creating welcoming spaces where people can come together and create.”
Toby Allen, chief creative officer, Anomaly, said: “Made in Starbucks was built around a simple creative principle: capture what’s really happening in the coffeehouse. Instead of creating a polished version of creativity, we put real customers, baristas and makers at the heart of the campaign, documenting the conversations, ideas and passions that come to life in Starbucks stores every day. The result is work that feels authentic, human and rooted in genuine stories.”
Bringing the campaign to life in-store, seven store windows across the UK will become real-life creative canvases for local sign-makers, featuring original artwork and inspiring messages, encouraging people to step inside and bring their creativity to life in Starbucks coffeehouses.
The integrated campaign was created by Anomaly, alongside a cross-agency team of Havas Media UK, Edelman and Linney Create, and will launch across social, out-of-home (OOH), in-store, and AV channels, supported by paid, owned and earned amplification.
