Premium canned cocktail brand, Niche Cocktails, is hitting the railways with a new listing with train operator Greater Anglia that will add a touch of sophistication to rail travel between London and Norwich.
The Suffolk-based brand, renowned for its all-natural, ready-to-drink canned cocktails, has secured a three month trial to supply all Greater Anglia intercity trains on the London to Norwich line from the end of May.
Three of its popular canned cocktail mixes will be available to passengers on the busy commuter train line: Matcha Mojito, Brazilian Lime Margarita and Manuka Honey Whisky Sour, appealing to a broad range of drinkers.
The addition of Niche Cocktails to the Café Bar and trolley service will be an enhancement to the current selection of alcoholic beverages available to purchase on the Intercity service, which connects major commuter stops including Ipswich, Colchester and Chelmsford.
“This is a really exciting development for Niche Cocktails and presents a great opportunity to get our cocktails into the hands of those that live and work in East Anglia everyday. With several operating between Norwich and London per day, this is fantastic exposure for the Niche Cocktails brand,” comments Rob Breakwell, CEO of Niche Cocktails,
Michael Wyatt, business manager at Greater Anglia, comments: “We are pleased to stock Niche cocktails on board our Intercity services. We try and source as much as possible from our local network – it’s a great opportunity to showcase some of the delights of the region as people travel.
The Niche Cocktails brand is known for its conveniently canned and ready-to-drink premium cocktail range, which can be served straight from the can or poured into a glass.
“Our range lends itself perfectly to those looking to enjoy their favourite cocktail whilst on the go. Conveniently canned, our cocktails are perfect for any occasion; whether someone is looking to unwind after a long day at work, or those travelling for a special event and wanting to enjoy a delicious celebratory cocktail whilst they travel,” adds Breakwell.
This deal is the latest in a series of partnerships Niche Cocktails has secured with established names in the region, after teaming up with East Anglian-based brands, The English Distillery and Adnams, earlier this year.
Niche Cocktail uses only the finest carefully-sourced ingredients across its range of canned cocktails. For more information on Niche Cocktails visit https://www.nichecocktails.co.
