This year, accessible health and beauty retailer, Superdrug is marking its 60th birthday with a host of exciting celebrations. From in-store experiences to fantastic promotions and activations, customers will be able to celebrate the brand and its heritage on the high street.
Founded in 1964 by Ronald and Peter Goldstien, with the first ever Superdrug store opening on Putney High-street 60 years ago, the brand has come a long way, now celebrating with over 800 stores nationwide.
Superdrug’s chief commercial officer, Simon Comins says: “From our humble beginnings on Putney high-street to becoming a nationally recognised brand, 60 years is an incredible landmark for us. We are looking forward to celebrating our birthday with our customers as we know without them, we wouldn’t be where we are today.”
In-store celebrations
To honour the anniversary, Superdrug will be celebrating with a plethora of activities taking place over the coming months. This will include in-store activations, the launch of a new limited edition birthday range, special 60th birthday products from exclusive brands, fantastic offers and prices, as well as celebrating looks through the decades – bringing back some of the UK’s most-loved cult classic beauty items!
Health & Beauty Card Members will also be able to benefit from BIG savings from 22nd May, with 60% off Superdrug Own Brand and Exclusive ranges, including Superdrug Extracts, selected Oral B Toothbrushes and Garnier Skin Summer Body ranges, to name just a few.
As well as fantastic offers, VIP Reward subscribers will be able to enjoy exclusive 60th birthday treats such as Superdrug Birthday Krispy Kreme Doughnuts, entry to exclusive competitions plus extra points with birthday spend in-store and online.
Stores across the country will celebrate with customers offering make-up artist and hair stylist appointments, live in-store DJ’s and celebrity visits.
Competition prizes to make wishes come true
Superdrug will also be launching ‘Wish Upon a Superdrug Star’, becoming the ultimate fairy godmother by granting wishes and gifting lucky participants. Shoppers will need to keep their eyes peeled across the nation from 22nd May until 18th June, for a chance to spot a Superdrug Star and make a wish to win a prize, which could be a full product range, an experience, or big points bundles.
Customers will also have the chance to enter into a nationwide competition to have an extra special wish come true – either for themselves or a nominated loved one. The winner will be selected by a panel of external judges and have their wish granted, courtesy of a little bit of Superdrug sparkle.
Celebrating with the stars
What’s more, Superdrug will be taking a look back through the decades with an exclusive campaign shoot, featuring social sensation Princess Andre, Louise Boyce and other key influencers to showcase the evolution of beauty looks over the past 60th years.
Bringing back iconic cosmetics & introducing new ones
Beauty fans will be excited to hear that some Beauty Icons will be back on Superdrug shelves for a limited time, to celebrate the Birthday. Cult Classics such as 90’s must-have Rimmel’s Heather and Coffee Shimmer lipsticks will be back on shelves!
One million lucky shoppers will also bag a free cosmetics product with purchase, to celebrate the 60th birthday and Superdrug’s position as the number one retailer for mass market cosmetics.
Limited edition ranges & 60p steals
Superdrug will launch a limited edition 60th Birthday range, which will be available both in-stores and online, including a Fruity Rainbow Sherbert shower gel, Candy Floss candle, plus a new vanilla fragrance in the popular Mine Mist.
Certain everyday essentials will also be reduced to just 60p, allowing shoppers to save even more. Items such as face wipes, cotton pads, face masks and other basic beauty bits will be priced at 60p from the 22nd May.
Superdrug’s Own Brand Birthday range: Fruity Rainbow Sherbert Shower Gel £1.89, Extracts Dragon fruit Birthday scrub £5.99, Fruity Candy Floss Candle £12.50, Mine Vanilla Orchid Mist £9.99
All promotions and offers for the 60th Birthday will be available both in-store and online at www.Superdrug.com, from 22nd May 2024.
