As part of its ongoing commitment to supporting shoppers through the cost-of-living crisis, Superdrug today announced it is permanently reducing the price of over 150 items, to make everyday more affordable for shoppers.
The price reduction is the next step for the retailer in supporting customers with the current cost of living, having previously frozen the prices of over 5,000 favourite items across it’s stores and online for limited periods in recent years.
Jamie Archer, own brand director at Superdrug, commented: “As a retailer, we always have accessibility and value at the heart of what we do and we are continuously looking at ways in which we can help and support our customers.
Our commitment to making sure we are offering the best in price means that we are proud to be able to offer price reductions on over 150 Own Brand items to our shoppers, with up to a 50% price decrease. We know that recent years have seen prices rocket due to the rising cost of living, so are happy to be able to reduce prices to help shoppers.”
An example of products that feature in the price reduction include:
- Me+ Pre Biotic 30ml – WAS: £9.99, NOW: £4.99 – 50% reduction
- Me+ Zinc Cleanser – WAS: £8.99, NOW: £4.99 – 44% reduction
- Superdrug Moisturising Gloves – WAS: £5.00, NOW: £3.00 – 40% reduction
- Me+ Collagen Body Gel Cream 250ml – WAS: 7.99, NOW £4.99 – 38% reduction
- Superdrug Adult Vapour Rub 50g – WAS:£1.99, NOW: £1.25 – 37% reduction
- Superdrug Luna Menstrual Cup – WAS: £14.99, NOW: £9.99 – 33% reduction
- Superdrug Vitamin C Booster Serum 100ml – WAS: £12.99, NOW: £9.99 – 23% reduction
- Superdrug Tea Tree Cleanser Toner 200ml – WAS: £4.49, NOW: £3.49 – 22% reduction
- Artiscent Atelier EDP Patchouli 50ml – WAS: £11.99, NOW: £10.00 – 17% reduction
- Artiscent EDP Cedar Blanc 100ml – WAS: £16.99, NOW: £15.00 – 12% reduction
- Me+ Salicylic Acid 100ml – WAS: £16.99, NOW: £14.99 – 12% Price reduction
Superdrug’s latest commitment to offering customers the best value on the high-street is in addition to several other cost saving initiatives already in place, such as members only pricing.
Superdrug also offers a 100% happiness guarantee, whereby if customers are not happy with their Superdrug Own Brand product they will refund their money, along with a 25% discount off their next own brand purchase. In addition, the retailer has implemented several discounts to help staff, and their families, reduce everyday spending.
Archer continued: “We’re committed to supporting our customers in every way we can. Our price reduction has been curated across a range of everyday products, from washing and bathing accessories to make-up and baby toiletries, in an effort to make everyday shopping more affordable for all.”
To shop products at their new reduced price you can visit Superdrug stores nationwide or shop online at www.Superdrug.com.
