It’s true, kids and grown-ups love it so… Carwow’s recent survey has unveiled HARIBO as the top pick for British road trips.
With staycation season fast approaching, the latest research conducted by Carwow asked drivers to vote for their favourite travel sweet and confectionery brands. HARIBO was the clear winner, with nearly one fifth of survey respondents naming this as their go-to sweet to inject the fun and moments of childlike happiness into lengthy car journeys.
In second place came Werther’s Originals with 12% of Brits voting for this sweet, whereas one in ten of the respondents said Fruit Pastilles are their confection of choice.
The UK’s top 5 travel sweets:
HARIBO
Werther’s Originals
Fruit Pastilles
Wine Gums
Humbugs
When it comes to who’s choosing, HARIBO has stolen the hearts of Gen Z and Millennials, with over half (52%) of younger respondents voting for this iconic sweet. Older generations typically opted for butterscotch Werther’s Originals, with 44% of baby boomers voting for this sweet from the survey.
Gender split showed that men and women’s sweet choices are united, with both selecting HARIBO as their favourite. Other top picks included Trebor Extra Strong Mints, Smarties, Percy Pigs, and Liquorice Allsorts.
Less sweet with consumers, the least preferred treats for road trips were Midget Gems (2%) and Fox’s Glacier Mints (3%). Other unpopular sweets were Mentos and Starburst, showing there is simply no beating HARIBO, as six bags are sold every second in the UK.
John Rawlings, Consumer Editor at Carwow said: “During lengthy road trips, it’s the small comforts that help to keep our energy levels up. The practicality of the packaging is a big consideration, as minimising messiness in the car is important on long journeys. So, it’s no wonder that HARIBO has been crowned the winner.
“Sweets also serve as a great way to beat travel sickness, and it’s easy to see why HARIBO would be the perfect remedy for this.”
Louise Fox, head of marketing for HARIBO UK and Ireland, said: “Whenever you’re on the go, in the car, on a bus or a train, or maybe flying to an exotic destination, there’s nothing like grabbing a bag of HARIBO for a spontaneous moment of childlike happiness.
Who wouldn’t love Goldbear to accompany them on a road trip? Along with rings, crocs, hearts, ice creams and jelly babies, HARIBO offers an incredible variety of different, high-quality textures and flavours, that are all gloriously mess-free. Perfect for keeping drivers and passengers alike happy.
This year, we’re bringing an extra bit of tropical fun to the British road-trip – even if the weather says the opposite. Introducing our latest sweet, Tropi-Slices, packed full of exotic flavours, Watermelon, Pineapple and Blood Orange and boasting a satisfying bite, the new range is suitable for vegetarians and are made with no artificial flavours. There’s no need to leave the UK to taste the tropi – HARIBO will do the job, no matter the weather.”
