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Tag: Jacquard

Jacquard's Valentine's Day Marketing Report 2026 analysed 61,000 promotional email subject lines sent between 15th January and 14th February over the past decade. The research challenges several popular Valentine's marketing practices: generic romantic terms like "love" reduce engagement, whilst more specific emotional language like "adore" drives significant uplifts. Jacquard

“Your Valentine” drives 22% higher engagement than “Valentine’s Day”, study of 61,000 emails reveals

February 12, 2026

As brands prepare for Valentine's Day marketing campaigns - a $25.8B US holiday in 2024 - new research reveals that emphasising ...

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