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Home Retail News Retailer News

Astrid & Miyu announces the launch of new Lucky Charm collection

by Fiona Briggs
July 31, 2024
in Retailer News
Reading Time: 1 min read

Astrid & Miyu has announced the launch of its newest Lucky Charm collection as part of its Q3 product launches. The new collection features meaningful charms and jewellery to attract good fortune, including a range of lucky charm motifs, such as horseshoes, clovers and pearls.

The new range is inspired by bringing some good luck to your jewels, with designs that give you endless customisable stacking options whilst also bringing some good energy and karma to your aura.. The collection is designed to be paired with existing pieces and to be worn alone, bringing some mystical meaning to your daily jewellery stack.
It wouldn’t be a Lucky Charm Collection without a customisable necklace and bracelet. Astrid & Miyu’s solid gold charm necklace, Story Chain®, has been so loved by their community they’ve released new attachable Talisman Charms. Choose from five designs (made from 18k gold plated sterling silver) in meaningful motifs, such as a freshwater pearl, blue topaz gemstone or clover, compatible with new Bold Link Necklaces & Bracelets. Create your personalised necklace online & in-store.

Founder Connie Nam commented on the new collection: “We’ve seen how much our community has loved the Story Chain necklace, we knew we had to release more charms to allow customers to continue personalising these special pieces even further.”

The Lucky Charm collection launches online and in-store at Astrid & Miyu today, with prices ranging from £30 to £160.
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