Tag: SAP Emarsys

The age of lifelong brand devotion is over. For the first time, ‘True Loyalty’ has stalled in the UK, according ...

Over half of UK consumers (57%) have little-to-no trust in brands to use AI responsibly, while 76% say they lack ...

When it comes to consumer products, over half (57%) of Brits don’t pay attention to the brands they’re buying, as ...

Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales, with individuals spending an average ...

Despite retailers starting their Black Friday campaigns earlier than ever this year*, the average amount spent per British shopper is ...

Over a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction ...