Consumers buy the product, not the brand: 57% of Brits ignore brand names when buying consumer goods
When it comes to consumer products, over half (57%) of Brits don’t pay attention to the brands they’re buying, as ...
When it comes to consumer products, over half (57%) of Brits don’t pay attention to the brands they’re buying, as ...
Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales, with individuals spending an average ...
Despite retailers starting their Black Friday campaigns earlier than ever this year*, the average amount spent per British shopper is ...
Over a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction ...