The death of brand loyalty? Gen Z drives a loyalty ‘recession’
The age of lifelong brand devotion is over. For the first time, ‘True Loyalty’ has stalled in the UK, according ...
Tag: SAP Emarsys
The AI disconnect in UK retail: retailers push ahead but shoppers push back
Over half of UK consumers (57%) have little-to-no trust in brands to use AI responsibly, while 76% say they lack ...
Consumers buy the product, not the brand: 57% of Brits ignore brand names when buying consumer goods
When it comes to consumer products, over half (57%) of Brits don’t pay attention to the brands they’re buying, as ...
SAP Emarsys: gen Z to spend £2.5bn in January sales
Gen Z shoppers are set to drive a staggering £2.5 billion in spending during the January sales, with individuals spending an average ...
Brits Brace for Black Friday belt tightening – shopper spend to slash by half, SAP Emarsys finds
Despite retailers starting their Black Friday campaigns earlier than ever this year*, the average amount spent per British shopper is ...
Point of no return: UK shoppers abandoning retailers that charge for sending back goods, research finds
Over a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction ...
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