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Tapi Carpets & Floors partners with Hearst UK to launch exclusive branded carpet collections

by Fiona Briggs
June 10, 2025
in Products
Reading Time: 4 mins read

Tapi Carpets & Floors are proud to announce a new partnership with Hearst UK, the leading premium publisher, to launch 12 exclusively designed and thoughtfully curated carpet collections under the iconic House Beautiful and Country Living brands.

This collaboration brings together Tapi’s expertise and commitment to exceptional craftsmanship in flooring with Hearst UK’s iconic home lifestyle brands, offering consumers a handpicked range of carpets that blend style, comfort and quality. The 12 collections invite homeowners to reimagine their spaces with flooring that speaks to their personal style.

The curated collections feature a range of carpets that reflect the distinctive aesthetics of House Beautiful and Country Living. Each carpet has been meticulously chosen to embody the essence of these brands, offering homeowners a fresh way to transform their interiors with comfort, quality and timeless appeal.  

House Beautiful collection:

  • Portsmouth: A durable twist carpet available in a variety of neutral tones, perfect for sunny areas.
  • Rowhill: Offers a soft texture and is renowned for stain resistant properties.
  • Breeze: Features a light, airy feel with super fine filaments providing a gorgeous soft feel.
  • Padua: A plush saxony carpet that provides insulation and warmth.
  • Portia: Combines durability with a sleek appearance and is one of Tapi’s thickest and warmest Saxony carpets.
  • Romeo: Boasts a romantic design with rich textures and is created from super soft fibres.

Country Living collection:

  • Morocco: Inspired by coir and seagrass textures, this trending carpet is 100% wool and textured loop pile with added benefits of warmth and UV resistance.
  • Scirocco: Made from the finest high-quality New Zealand wool and polypropylene, combining durability and style with a textured loop pile.
  • Europa: A tough and springy loop carpet, made from 100% wool, providing natural insulation, warmth and easy-clean properties.
  • Braemar: Available in a selection of neutral colours and manufactured using hybrid fibre technology, combing wool, nylon and polyester.
  • Philco: Combines a timeless design with wonderful wool, making it a reliable and moth resistant option.
  • Mansion House: The natural characteristics of the wool fibres makes this carpet extremely elastic and durable.
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