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Home Retail News Retailer News

Tesco launches new own brand Easter eggs

by Fiona Briggs
March 3, 2026
in Retailer News
Reading Time: 2 mins read

TescoTesco is putting a spring in people’s step this Easter with egg-citing new own-brand Easter eggs offering affordable indulgence. The new eggs include trending flavour combinations such as Sticky Toffee, Chocolate & Pretzel and Dubai Pistachio, as well as new Free From products including a Seville Orange & Dark Chocolate egg.

What’s more, Tesco is offering Clubcard Prices on many of its new Finest eggs, ensuring people can enjoy premium quality without compromising on value.

New flavours: luxury for less

  • New Tesco Finest Sticky Toffee Showstopper Egg: Each of these indulgent Easter eggs is filled with a rich, silky, sticky toffee-style sauce and generously studded with succulent dates, caramel pieces, and fudge pieces, all hand-decorated by expert chocolatiers. Available on Clubcard Prices.
  • New Tesco Finest Double Layer Caramelised Biscuit Egg: This luxurious egg blends smooth Italian blonde chocolate with creamy Belgian white chocolate, generously packed with caramelised biscuit crumbs and caramelised biscuit spread. Available on Clubcard Prices.
  • New Tesco Finest Double Layer Chocolate & Pretzel Egg: This double layered Easter egg combines smooth Belgian milk and white chocolate with golden pretzel pieces, delicately balanced with a pinch of sea salt. Available on Clubcard Prices.
  • New Tesco Finest Dubai Pistachio Egg selection: Curated by expert chocolatiers, this selection of miniature egg shaped truffles includes three made with smooth Belgian milk chocolate and three with creamy white chocolate, each with a rich pistachio filling flecked with feuilletine wafer, delivering that signature Dubai style crunch. Available on Clubcard Prices.

Easter enjoyment for all the family

And for those adults who simply can’t bring themselves to share these egg-cellent new Finest eggs with the children, Tesco also has a range of family-friendly Easter chocolate favourites priced at just £1.50, including a classic hollow milk chocolate bunny and mini chocolate bunnies and eggs which are perfect for the annual Easter egg hunt.

Easter with Tesco: quality, taste & value

From indulgent Finest Easter Eggs to creative Free From options, the range is packed with choice, and with Tesco Clubcard, customers can enjoy exclusive savings on their Easter treats. Shop the full collection now, in-store and online at Tesco.com

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