Rolex watches remain one of the most talked-about names in men’s jewellery, and demand continues to reflect that. “Men’s Rolex watch” generates 450,000 monthly searches in the UK, but alongside this, shoppers are also on the hunt for affordable alternatives with searches for “affordable luxury watch” have surged by 511% on Google.
A pre-owned Rolex Date will set you back £2,500+, and the iconic GMT-Master II “Pepsi” can cost more than £8,000, making the real thing completely out of reach for most.
That’s where Abbott Lyon comes in. At £149, the Belgravia 41 delivers the exact same aesthetic clean blue or grey dial, 41mm stainless-finish case, bracelet-style strap for a fraction of the price.
01 – Black dial with diamonds
Rolex Datejust 126334 Diamond Dial +50% increase in searches on Google
THE REAL THING
£7,750+ |
| ABBOTT LYON DUPE Belgravia 41 Grey Men’s Watch (Silver) £149.00 |
This Rolex Datejust 116234-RHOSJ
02 – Blue dial (clean markers)
Rolex Oyster Perpetual Date Blue Dial +100% increase in searches on Google
THE REAL THING
£9,750.00+ |
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Iconic Datejust with fluted bezel and diamond-set black dial.
Belgravia 41 Blue Men’s Watch
