Britain’s toy shop, The Entertainer, has revealed that it is set to open its first outlet store next week, at Dalton Park in County Durham.
The 2000 sq. ft space is set to open at 9:30am on Saturday 4th October and will stock a selection of the retailers’ best-loved brands at discounted, outlet prices.
The Entertainer’s first outlet store will offer an exclusive range of toys and games, including leading brands such as LEGO, Barbie and Paw Patrol alongside its Early Learning Centre and Addo private label ranges.
Marking the occasion, Paw Patrol’s Marshall will be heading in-store from 10am-3pm to delight fans of all ages with paw-some photo opportunities before dashing off to rejoin the Paw Patrol team for another action-packed adventure.
Plus, The Entertainer is offering an exciting opportunity to win a trolley dash experience on opening day. The once-in-a-lifetime experience will give one lucky shopper the chance to fill their trolley with as many toys as possible within 1 minute*, to take home for free. For the chance to take part, enter before 23.59 on 28th September 2025 via: https://www.thetoyshop.com/dalton-park-trolley-dash
The opening of The Entertainer’s new store has created a number of full time and part time roles for the local area, with additional temporary positions expected ahead of the festive period.
Located at Dalton Park Outlet, the North East’s largest outlet shopping destination, the new store will join a host of other leading brands including M&S, Next and Adidas. The announcement follows news that The Entertainer is partnering with British Garden Centres to open branded toy concessions in stores across the country, and the recent rollout to Tesco and Tesco Express stores across the UK.
Andrew Murphy OBE, Group Chief Executive Officer of The Entertainer, said: “The opening of our first ever outlet store is the latest in a series of exciting developments for The Entertainer and we’re excited to join the great line up of shops at Dalton Park.
“As the UK’s largest toy retailer, we’re delighted to be able to offer our customers even better value across the toys, games, puzzles and collectibles that they love. We can’t wait to welcome customers to our new outlet store – which we hope will be just the first in a series of outlet openings as we finish the year on a high”
Richard Kaye, Centre Manager at Dalton Park, said: “We’re delighted that The Entertainer has chosen Dalton Park as the renowned toy retailer’s very first outlet location.
“With the festive season fast approaching, the opening couldn’t come at a better time, and we’re confident it will be a hugely popular addition for shoppers looking for the perfect gifts for their loved ones.”
For more information on The Entertainer, please visit www.thetoyshop.com.
