High protein meals trailblazer, The Gym Kitchen, is launching a stream of exciting NEW products and expanding distribution of its best-selling lines this month.
As well as fan favourites, fresh NPD is landing in ASDA and Tesco across chilled ready meals and Food-To-Go categories. The brand is also set for a national roll-out of existing offers in Co-op, and a brand debut in WHSmith.
NEW 500g MEALS & FOOD-TO-GO SALAD IN ASDA
After the success of The Gym Kitchen’s 500g chilled meals, the range is hitting ASDA shelves on 5th January, with a NEW High Protein Korma SKU landing at the same time as popular Chipotle Chicken 500g from the brand’s existing line-up.
Packing in 54g protein and two of your five-a-day the new Korma dish features succulent chicken breast pieces in a coconut and tomato sauce with brown rice mixed with carrots, onions and peppers, topped with peas and edamame beans.
By popular demand, The Gym Kitchen is also expanding its Food-To-Go salad offer in Asda, with a NEW High Protein Chicken Fajita Rice Salad, launching alongside Greek Style Chicken Salad from the existing range.
The NEW Tex Mex-inspired Fajita Rice Salad is loaded with 28g protein, includes a mix of tender chicken, mixed peppers, and rice with a chipotle dressing.
NEW WRAP EXCLUSIVE TO TESCO
A NEW High Protein Korean BBQ Chicken Wrap will also launch in Tesco Meal Deal fixtures – containing 22g protein, the classic tortilla wrap includes chicken breast in a Korean style barbecue sauce with pickled vegetable slaw and spinach.
CO-OP & WHSMITH ROLL-OUT
The brand will go live across Co-op on 7th January and WHSmith on 8th January with High Protein Chicken Tikka Wrap and Chicken Katsu Wraps from the current range.
The Gym Kitchen pounder, Segun Akinwoleola, said: “The Gym Kitchen exists to make healthy eating affordable, accessible and, most importantly, tasty.
“Our mission has always been to help individuals understand that eating well will change their lives for the better. Our new year campaign strapline – Fuel better, feel better – encapsulates this perfectly.
“We are so excited for everything launching in the new year, as it will enable us to offer more to our current audience, as well as broadening appeal to new shoppers.”
January NPD from The Gym Kitchen
- NEW The Gym Kitchen High Protein Chicken Korma 500g RRP £4.75 in Asda
- NEW The Gym Kitchen High Protein Chicken Fajita Rice Salad £2.85 in Asda
- NEW The Gym Kitchen High Protein Korean BBQ Chicken Wrap – RRP £3.00 (in the £4.25 Meal Deal) – Tesco
