The Perfume Shop, the UK’s largest perfume retailer, has opened voting for the 15th annual Love Perfume Awards, inviting customers to choose the launches, brands and perfume personalities they have loved most over the past year.
This year’s awards features 11 categories for customers to vote in, spanning women’s, men’s and gender-neutral launches, celebrity perfumes, sustainable products, niche launches, value, elixirs and couples’ scents. The 2026 line-up also includes the Ultimate Launch award, bringing together three of the year’s standout releases: Prada Paradigme, Carolina Herrera La Bomba and BOSS Bottled Beyond.
The shortlist reflects the breadth of today’s perfume market, with nominations spanning iconic fragrance brands including Chanel, Dior, Prada, Gucci and Yves Saint Laurent, alongside bestselling and trend-setting collections from Ariana Grande, Khloé Kardashian, Kylie Jenner, Sabrina Carpenter and Orebella by Bella Hadid. Customers can also name their favourite perfume personality in the open-vote Nose of the Year category.
Voting is open from Monday 28th September until Thursday 29th October 2026. Everyone who completes the online voting form and enters their details will also have the chance to win a perfume hamper worth over £1,000/€1,000. No purchase is necessary and the prize draw is open to UK and Republic of Ireland residents aged 16 and over, subject to the full terms and conditions.
Gill Smith, Managing Director of The Perfume Shop, said: “The Love Perfume Awards put our customers at the heart of the conversation, giving them the chance to celebrate the perfumes and personalities that have made an impression over the past year. Reaching our 15th awards is a proud milestone and the 2026 shortlist shows just how varied and exciting perfume has become, from much-loved names to new launches and emerging favourites. I cannot wait to see how customers vote and which perfumes take home this year’s awards.”
Key Dates:
28th September: Voting opens
29th October: Voting closes
29th October onwards: Winners revealed
Voting page for the Love Perfume Awards can be found here:
www.theperfumeshopcom/loveperfumeawards & https://www.theperfumeshop.com/ie/loveperfumeawards
