In the lead up to Father’s Day, perfume continues to be a popular gifting option. The Perfume Shop, the UK’s largest fragrance retailer, have predicted their top 10 fragrances that will be sure to sell out this year in celebration of treating your loved one.
It was reported last year that The Perfume Shop sold a record 224,000 bottles in the two weeks leading up to Father’s Day. Not only that, but the retailer saw that their customers were still keen to make the most of the last-minute rush deals, where they saw sales up 9.1% during the month leading up to Father’s Day in 2023 vs 2022, and online sales of gift sets saw a 38% increase in the final full week. This year, the retailer is expected to see sales even greater than last year.
When it comes to the most popular scents for treating your father, the underlying favourites such as Rabanne and Hugo Boss have made it to this year’s list for 2024. However, there are some newer scents that have made their way into the top 10 as part of the retailers’ best predicted fragrances.
The top 10 predicted best -selling scents are:
- Jean Paul Gaultier Le Beau Paradise Garden Eau de Parfum
- Dior Sauvage Elixir Extrait de Parfum
- Rabanne 1 Million Eau de Toilette
- Blue de Chanel Eau de Parfum
- Yves Saint Laurent MYSLF Eau de Parfum Refillable
- Hugo Boss, Boss Bottled Triumph Elixir Eau de Parfum
- Armani Code Parfum Refillable
- Montblanc Explorer Eau de Parfum
- Prada Luna Rossa Ocean Eau de Parfum
- Givenchy Gentleman Society Extreme Eau de Parfum
Andrea Rickard, The Perfume Shop’s trading director, said: “We’re so pleased to see that some of the classic fragrances such as Rabanne 1 Million and newer fragrances such as Hugo Boss Boss Bottled Triumph Elixir are predicted to be the most popular with our customers for Father’s Day which is why they’ve made it into the top 10 list. Not only this, but The Perfume Shop has some amazing deals over this period where customers can really pick out the perfect gift.
“The Perfume Shop knows how to make sure your loved ones feel special for all occasions which is why we offer both online and in-store our additional services such as gift wrapping, personalised ribbons and even personalised engraving services.”
