The Perfume Shop, the UK’s largest specialist perfume retailer, is celebrating raising £2 million for Alzheimer’s Research UK, marking a major milestone in its long-standing partnership with the charity.
The achievement reflects years of fundraising efforts across the business, with colleagues, customers and partners coming together to support the UK’s leading dementia research charity through in-store donations and several fundraising challenges across stores, distribution and head office.
Customers have also played a vital role in reaching the £2 million milestone through generous in-store donations and, more recently, by choosing to donate through Pennies at checkout. Following a successful trial, The Perfume Shop rolled out Pennies across all UK stores earlier this year, enabling customers to add a small donation to card payments in support of Alzheimer’s Research UK.
To mark the milestone, members of The Perfume Shop leadership team took part in a charity walk on the 3rd June, setting off from the Alzheimer’s Research UK’s offices and raising further funds and awareness for the cause.
Gill Smith, managing director at The Perfume Shop, said: “Reaching £2 million raised for Alzheimer’s Research UK is an incredibly proud moment for everyone at The Perfume Shop. We have always
been proud of our partnership with Alzheimer’s Research UK due to its authenticity and connection with colleagues and customers. Authentic because fragrance is linked to memories; connection because so many families across our colleagues and customers are impacted by the disease or caring for a loved one. This milestone puts Alzheimer’s Research UK closer to a cure and we will continue to push further whilst also raising awareness.”
Hilary Evans-Newton CBE, chief executive at Alzheimer’s Research UK, added: “We’re hugely grateful to The Perfume Shop and everyone involved for helping us reach this incredible milestone of £2 million.
“Every pound raised is helping us fund life-changing dementia research, bringing us closer to a cure for dementia. The continued commitment shown by The Perfume Shop and its colleagues and customers is truly inspiring, and partnerships like this are vital in helping us end the heartbreak of this condition.”
Alzheimer’s Research UK is the UK’s leading dementia research charity, working to revolutionise the way dementia is treated, diagnosed and prevented. Funds raised through the partnership help power pioneering research and bring hope to millions affected by dementia.
