As a timeless symbol of love, a carefully chosen scent can leave a lasting impression, but picking the right perfume can feel like a daunting task. The Perfume Shop, the UK’s largest specialist perfume retailer, celebrated all things Valentine’s as it reported strong sales results with over 240,000 bottles sold during 1st February to the special day itself, 14th February as consumers looked to make their Valentine’s Day gifts extra special.
Whether you’re after a timeless classic or an adventurous new scent, The Perfume Shop knows just how to make your perfume gift both meaningful and unforgettable.
The Perfume Shop’s sales were driven by a 34% increase in retail sales across both classic and new perfumes and a 50% increase in gift sets retail sales compared to last year. Last minute shopping also proved popular this Valentine’s with the website’s busiest day on Wednesday 12th February seeing a 7% increase in perfume purchases, with customers also making the most of half price next delivery with guaranteed delivery before Valentine’s Day.
The perfume retailer’s personalisation services were also in high demand, delivering over 39,655 ribbons and 983 engraved fragrances to loved ones, up 2% vs 2024.
Andrea Rickard, The Perfume Shop’s trading director, said: “Perfume is more than a gift; it’s an expression of love, thoughtfulness, and care. We knew that this Valentine’s Day, customers were looking for that extra special something. Whether they were exploring something new or enhancing their partner’s fragrance wardrobe, The Perfume Shop had everything they needed to create an unforgettable Valentine’s Day. It’s so great to see the continued success of both our personalised ribbons and engraving services, as we know these truly make the perfume gift even more special. Not just for Valentine’s Day, but all year round.
The Perfume Shop’s top best-selling scents of Valentine’s Day for ladies were:
- Lancôme La Vie Est Belle
- Yves Saint Laurent Black Opium
- Prada Paradoxe
- Euphoria
- Pascal Morabito
The Perfume Shop’s top best-selling scents of Valentine’s Day for men were:
- Dior Sauvage
- Hugo Boss Night
- Bleu De Chanel
- Burberry Touch For Men
- Joop! Homme
