The Perfume Shop celebrated the scent-sational new addition of another new and improved experiential store at The Perfume Shop, 75/77 The Mall, Charter Walk Shopping Centre, Burnley, BB11 1AE. The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
Not only this, but the new store also marked the occasion with a bottle giveaway to the first 15 people who spent £80 across Saturday 5th July. The bestsellers on the day of opening were Rabanne Invictus Victory Absolu, Armani Si Passione Red Musk & Montblanc Explorer Extreme.
The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with to control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
The opening was overseen by Lorna, store manager, who has worked for The Perfume Shop for 18 years.
Lorna commented: “We have absolutely loved seeing familiar faces and new customers walk through our doors since the refit, there’s been such a buzz in the store! The transformation has brought a whole new character to the space, and it’s been brilliant watching people explore, spritz, and discover new favourites. Burnley’s perfume fans deserve the best, and we’re so proud to offer them a standout experience right in the heart of town.”
One of the UK’s largest specialty retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for over 30 years, serving those with a nose for great value.
The new store is located at The Perfume Shop, 75/77 The Mall, Charter Walk Shopping Centre, Burnley, BB11 1AE.
